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Using Google Adsense to Make Money on Your Forum

Using Google Adsense

Google announced in 2003 the beginning of an income opportunity for webmasters. They simply needed to display Google's PPC (pay per click) advertising program on their own websites. For some, it was a new and extra form of income...for others it was the first chance to finally turn busy websites into money makers as well as a hobby.

To participate, you just need to place a little code and you'll see some income. Its really that easy.

Forums are a bit unique however. There are many ways to place adsense on your forum, but which are the best? How do you do it? How much can I make?

Its really not that hard to do.

Read on...

Yes, you can make money with Google Adsense. It's pretty much effortless. Once the ads are set up, it's fire and forget. You just get a check every now and then from Google. Cool huh!

You have probably seen Google Adsense ads many times, maybe not noticing them.

How much you can make all depends on your site, how busy it is, what the topic is, things like that. The amounts vary greatly. I have known forum owners who make in excess of $10,000 a month! But dont get your hopes up. That usually happens only on very large forums. In most cases, you'll make enough to pay for your hosting, and maybe a nice dinner or two. Most medium size forums make anywhere from $300 to $1500 a month with Google Adsense. Regardless, its basically free money since you dont have to do anything different.

First you need to sign up for the Google Adsense Program. You can do so by clicking the banner below:

You will need to give them information such as your Name, Address, SS#, etc. Other then that it is pretty effortless. I suggest you then read the Google Adsense Quick Start Guide.

But, what about forums? How do you make the most with a forum? Where do you put the code? I'll get into that in a moment. I first want to warn you of a critical mistake many forum owners make. DO NOT CLICK THE ADS ON YOUR SITE - EVER! Also, DO NOT ASK PEOPLE TO CLICK THE ADS. This is called "Click Fraid" or "Invalid Clicks". Google takes a very harsh stand on this behavior and will usually ban you from the adsense program and keep all money that you have earned and they havent paid you yet. Don't think you can outsmart them, because you cant. Google knows what they are doing and believe me, you will LOSE. Be honest and be smart, let the clicks occur naturally.

AdSense optimization tips for vBulletin forums

Google has done alot of testing to determine what placements are the best for forums. I know they have done this because I have been a beta tester for Google. There are 11 different ad sizes, some horizontal, some vertical, some that are like a box. You can place up to 3 different ad units on a page.

Which Ad Unit Format Works Best?
Placing a skyscraper above the fold on the left side of your forum seems to produce better performance than other locations. See the Forum Heat Map (below) for more information. Dark Orange is the best palcement, light orange is the second best, and yellow is the least productive ad placement.

Using Google Adsense

The Best Locations for your Adsense
A leaderboard at the very top in the header fits nicely next to your forum logo, but community regulars tend to ignore the header and go straight to the first post in the thread. Placing your ad unit above or below the first post can be more effective. I recommend either the 468x60 or the 728x90 size ad units. To do this simply place your adsense code below the $navbar in the following templates:

  • Forumhome
  • Forum Display
  • Showthread

If you want your code centered horizontally, place <center> before the adsense code, and </center> after the adsense code.

One of the easiest ways to place your adsense code after the first post but before the second post, is to add this code to the bottom of your postbit template:

<if condition="!$GLOBALS['FIRSTPOSTID']">

$spacer_open
<div style="padding:0px 0px $stylevar[cellpadding]px 0px">

<table class="tborder" cellpadding="$stylevar[cellpadding]" cellspacing="$stylevar[cellspacing]" border="0" width="100%" align="center">
<tr>
<td class="thead" align="left">Sponsored Links</td>
</tr>
<tr>
<td class="alt1" align="center">
------------------------<REPLACE WITH YOUR ADSENSE CODE>----------------------------
</if>
</td>
</tr>
</table>

</div>
$spacer_close

</if>

Adsense Right After the Last post
This provides users who make it to the end of a thread with a ‘next step’ when the content ends. The user's eyes are already there and the ad may just catch their eye. I recommend either the 468x60 or the 728x90 size ad units. To place an ad after the last post in a thread look in your Showthread template for:

<if condition="$show['inlinemod']">
$spacer_close
</form>
$spacer_open
</if>

and place your Adsense code after.

Again, If you want your code centered horizontally, place <center> before the adsense code, and </center> after the adsense code.

Choosing your Ad Colors
Google allows you to choose your adsense color scheme and customize it. You can change the color of the ad border, background and text. My suggestion is that you make your ads blend with the page. Use the same border and background colors as the page they are going on.

Remember, Be sensitive to your forum community
Forums are highly interactive, so be sensitive to your forum members when implementing your AdSense ads. Be sure to blend the ads nicely, so they don’t appear overly intrusive – but don’t blend them so well they mislead your users! Every forum site is different and you know your community best, so as always use your own judgment to create the most positive experience for your users.

 

 

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