Joeychgo 03-08-2005, 11:09 PM It has been confirmed that Yahoo, through Overture, its advertising network, is testing a competitor to Google Adsense, presendly called "YPN"-- Google Adsense is hugely profitable for Google as their advertising network.
The confirmation came from a highly informed source at Yahoo. And it explains recent reports of strange ads on the blog of Ken Rudman, Yahoo's program manager .
Andy Baio drew attention (http://waxy.org/archive/2005/02/28/yahoos_c.shtml) to the fact that Rudman’s blog was running text ads that were called from a "ypn.overture.com" server. What YPN it stands for is still unknown. Yahoo! Publisher Network would seem a likely choice.
What does this mean for Adsense publishers and adwords advertisers? One can only guess but it would seem to me that Yahoo jumping into the contextual ad arena would only yield benefits for both Publishers by higher payouts and lower costs for Advertisers. I think it spells trouble for Google regardless as they will lose publishers to Yahoo unless they lift their "No Competitors" clause in the TOS.
One final point to ponder - can MSN be far behind?
theMusicMan 03-09-2005, 12:52 AM Can only be good for us then Joey eh... thanks for this snippet.
Joeychgo 03-09-2005, 12:56 AM I think so - I think they will both have to compete for advertisers and publishers - and to do so means their cut will have to be less.
The smartest thing for google IMO would be either to A. Allow Yahoo ads on the same pages -or- B. find ways to not increase advertiser costs but increase paypots to publishers.
Ultimately, I think publishers will gain the most.
SiteTutor 03-09-2005, 02:10 AM Good competition is always good for the consumer which in this case are the webmasters. I will definitely give it a try with one of my sites!
Joeychgo 03-09-2005, 02:32 AM I plan to take a site and split it - with some pages adsense and an equal number of yahoo - and see who performs better while keeping thins as equal as possible.
Noppid 03-09-2005, 07:09 AM I plan to take a site and split it - with some pages adsense and an equal number of yahoo - and see who performs better while keeping thins as equal as possible.
That's the strategy I want to consider. Both companies are good to us, it would be nice if we could all play together to some degree.
I have a custom conditional that is one variable for all my google ads. I will probable expand that to a second variable which will be a random 0 or 1. Then I want both programs ads in a conditional. Each gets a 50-50 change of getting the page when someone views it.
rex_B 03-11-2005, 12:59 PM I hope they release this soon, would be nice to have more choices. :)
clasione 03-13-2005, 05:29 PM I'm definetly going to assign an entire site to Yahoo, but primarily as a backup....
I forsee staying with Google, but I want to be all set in case a switch is necessary...
Joeychgo 03-13-2005, 09:50 PM I dunno - it wil be interesting to see the upcoming War
clasione 03-23-2005, 11:43 PM You see the new Adsence TOS?
In so many words,
Warns not to use both on same site....
SiteTutor 03-25-2005, 11:19 PM MSN is doing the same thing now, trying to find the link ...
Noppid 03-29-2005, 04:55 PM That's suicide IMO. This is going to get interesting.
Getting interesting. Im curious to see how the compeition will turn out
Joeychgo 06-07-2005, 03:02 AM its my belief that the introduction of an adsense like system by yahoo will benefit publishers - There will have to be higher payout rates to lure publishers from adsense.
Most people believe publishers get the lions share of adsense, and I dont believe that to be the case. To bolster their claims, they'll cite Google's quarterly reports, showing x amount of dollars taken in, and x paid out - and usually that shows around a 70% payout rate. But what they dont take into account is big websites that have the power and volume to negotiate their own payout rates for adsense. I believe the big sites negotiate a much higher payout, leaving us, the little guys, with much less then it appears.
Competition might just help this, if we become a battleground, which I think Yahoo will make small sites a battleground. We're easy to win over - just increase the payout rates and we'll all switch to yahoo's ads.
its my belief that the introduction of an adsense like system by yahoo will benefit publishers - There will have to be higher payout rates to lure publishers from adsense.
Most people believe publishers get the lions share of adsense, and I dont believe that to be the case. To bolster their claims, they'll cite Google's quarterly reports, showing x amount of dollars taken in, and x paid out - and usually that shows around a 70% payout rate. But what they dont take into account is big websites that have the power and volume to negotiate their own payout rates for adsense. I believe the big sites negotiate a much higher payout, leaving us, the little guys, with much less then it appears.
Competition might just help this, if we become a battleground, which I think Yahoo will make small sites a battleground. We're easy to win over - just increase the payout rates and we'll all switch to yahoo's ads.
I agreed too.
I believe the reasons for running the ad on the site is simple to earn a revenue. the ones with the high payout will definatly be switched over to.
kenchix1 07-22-2005, 04:29 AM There is also a possibity of lower revenue for the publishers. If Yahoo release their Yadsense, the competion will make advertising cost lower, thus lower pay-out to publishers.
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