Joeychgo
06-10-2005, 03:22 PM
Keyword Ad Prices Lower in May
The Fathom Online (http://www.fathomonline.com/) Keyword Price Index, the best indicator of earnings trends in the search ad industry, reported that ad prices dropped 15% in May. This drop comes almost entirely on a massive reduction in inflated mortgage keyword prices.
According to the report, Mortgage keywords dropped 30% to $4.52 from $6.49. It was a bad month across the board, with seven (out of eight) categories seeing reductions. Automotive was the only catagory to see an increase (after seeing a decrease in April)
April saw a rise of 11% over March.
http://www.fathomonline.com/userimages/kpi_may5_lg.jpg
The Fathom Online (http://www.fathomonline.com/) Keyword Price Index, the best indicator of earnings trends in the search ad industry, reported that ad prices dropped 15% in May. This drop comes almost entirely on a massive reduction in inflated mortgage keyword prices.
According to the report, Mortgage keywords dropped 30% to $4.52 from $6.49. It was a bad month across the board, with seven (out of eight) categories seeing reductions. Automotive was the only catagory to see an increase (after seeing a decrease in April)
April saw a rise of 11% over March.
http://www.fathomonline.com/userimages/kpi_may5_lg.jpg
