Joeychgo
08-04-2005, 06:29 AM
August 02, 2005
Inside the Yahoo! Publisher Network Beta
Taken from JenSense Blog (http://www.jensense.com/)
It is officially 12:01 EST, so I can talk all about being inside the Yahoo! Publisher Network beta (I know some of you wondered why I was suspiciously silent when the rumors (http://blog.searchenginewatch.com/blog/050802-143221) broke today). And it was worth the wait.
YPN has launched beta testing of their contextual ads for a small group of non-employee publishers. If you would like to check out ad relevancy, I have placed it on two non-blog sites - Womens Finance (http://www.womens-finance.com/) and Moms Budget (http://www.momsbudget.com/).
They do allow custom tracking channels (similar to AdSense channels) and URL channels. There is a current limit of 50 active tracking channels, which I hope to see raised. I currently run more than that many channels on AdSense at the moment.
There is nothing set up for alternatives to PSA ads other than changing the ad unit to a single color. It would be good to see an alternative ad option, where publishers could subsititute an ad or ad network if YPN is unable to deliver targeted ads, or see something similar to the collapsing ad unit that AdSense offers. I saw a lot of PSA ads when I placed it online, and it can be a short while before targeted ads are showing.
Continued - See the rest of the article here: Inside the Yahoo! Publisher Network Beta (http://www.jensense.com/archives/2005/08/inside_the_yaho.html)
Inside the Yahoo! Publisher Network Beta
Taken from JenSense Blog (http://www.jensense.com/)
It is officially 12:01 EST, so I can talk all about being inside the Yahoo! Publisher Network beta (I know some of you wondered why I was suspiciously silent when the rumors (http://blog.searchenginewatch.com/blog/050802-143221) broke today). And it was worth the wait.
YPN has launched beta testing of their contextual ads for a small group of non-employee publishers. If you would like to check out ad relevancy, I have placed it on two non-blog sites - Womens Finance (http://www.womens-finance.com/) and Moms Budget (http://www.momsbudget.com/).
They do allow custom tracking channels (similar to AdSense channels) and URL channels. There is a current limit of 50 active tracking channels, which I hope to see raised. I currently run more than that many channels on AdSense at the moment.
There is nothing set up for alternatives to PSA ads other than changing the ad unit to a single color. It would be good to see an alternative ad option, where publishers could subsititute an ad or ad network if YPN is unable to deliver targeted ads, or see something similar to the collapsing ad unit that AdSense offers. I saw a lot of PSA ads when I placed it online, and it can be a short while before targeted ads are showing.
Continued - See the rest of the article here: Inside the Yahoo! Publisher Network Beta (http://www.jensense.com/archives/2005/08/inside_the_yaho.html)
