Interview with the AdSense million dollar man, Jason Calacan

Jen od jensense interviews the AdSense million dollar man, Jason Calacanis (http://www.threadwatch.org/node/3371) and although it starts off a little slow, it gives some great insight into what decisions drive Weblogs Inc (http://www.weblogsinc.com/) with regard to contextual ads, and where Jason thinks contextual advertising is headed.

In another year large publishers with quality products are going to be able to demand a minimum "floor CPM." Some folks might be getting this already. I would love to see Google or Yahoo say "we're gonna pay you at least a .25 CPM for your traffic, or 65% of the value of the clicks--whichever is greater." They could give you a report each month with both results.

If someone is going to beat Google at this game that is how they will do it, with a guaranteed minimum CPM. If I were trying to beat Google I would do three things: 1. disclose the % of the split, 2. give a floor CPM, and 3. direct sell CPM based advertising on top websites. In other words, add the direct selling that BlogAds or Tribal Fusion does to what Google already does. Then an advertisers could say "I'll pay a $5 CPM for the top leaderboard on your site, and .50 for ever other click you can get on your site."

That is the future: blended buys through one ad network.

Webmasters can set their own prices by producing a "media kit" like magazines do to sell advertising space.

When one has traffic they can chart their own course and you do not need Google or any other network to sell advertising.

Look at SEW and the ads they run on their pages.