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AdSense will fluctuate number of ads in an ad unit if it will make publishers more mo

Joeychgo
08-06-2005, 10:37 AM
Google AdSense has incorporated a new change pertaining to the number of ads that display in a particular ad unit.

If AdSense thinks showing fewer ads is more profitable to the publisher (you), it will drop an ad and expand the remaining ads to cover the entire ad unit. So lower paying ad could be removed from an ad unit under this new algorithm. This makes both the publisher and Google more money.




To increase monetization on your site and improve the relevance of ads, AdSense now varies the number of text ads that appear in a given ad unit. In cases where we determine that increasing the size of the most relevant ads will improve performance, we'll drop the lowest-performing ad or ads and expand the remaining ones to fill the entire unit. Showing fewer ads works to your advantage, allowing the better-performing ads to draw more user attention and click-throughs. Google AdSense technology will automatically determine the optimal number of ads to display on any page and will only show fewer ads when doing so will make you more money!https://www.google.com/support/adsense/bin/answer.py?answer=22506


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