Joeychgo 09-01-2005, 09:16 PM Beta test of Yahoo! Publisher Network self-serve platform launches; will eventually offer Web sites of all sizes ability to display Yahoo! ads
A new program offers Yahoo! Search Marketing advertisers not only more targeted traffic from a wider variety of Web sites, but also the opportunity to increase revenue from your own site by presenting sponsored listings. That's because we have announced the extension of our Yahoo! Publisher Network in the U.S. to include a broader set of high-quality online publishers. Through the enhanced distribution network, small- and medium-sized Web publishers can utilize Yahoo!'s relevant advertising products and host quality content through an easy-to-use, self-serve platform at http://publisher.yahoo.com (http://publisher.yahoo.com/).
We're rolling out the program slowly through an invitation-only beta program, but expect to open it up to all publishers later this year.
The Yahoo! Publisher Network self-serve platform will enable web publishers to sign-up online for Yahoo! advertising products and provide them fast, easy access to other syndicated Yahoo! content and products. Additionally, the new platform will test Yahoo!'s next-generation matching technology, which is designed to achieve the utmost in relevance of the advertising delivered to publishers' sites.
"The goal of the Yahoo! Publisher Network is to offer web publishers of all sizes everything they need to maximize the value of their site for themselves and for their users," said Ted Meisel senior vice president, Yahoo! Inc. "By providing the broader publishing community with new revenue sources and compelling content, we aim to create an even more rewarding online experience for publishers, advertisers and users."
The first advertising product that Yahoo! is offering to small- and medium-size publishers is its Content Match contextual listings. The Content Match self-serve beta enables publishers to sign up online, place Yahoo!'s contextually-relevant listings on their sites and receive a share of the revenue generated by them. Powered by Yahoo!'s next-generation matching technology, the Content Match Online Beta helps webmasters monetize valuable site inventory and provides additional qualified leads to advertisers.
noppid 09-01-2005, 09:30 PM I signed up, but told them I would not likely switch to yahoo on an existing site, but rather create a new content site for the testing and promote the new site from our anchor sites.
Joeychgo 09-03-2005, 12:49 PM I signed up - but havent heard from them yet..... I pesonally think now is not the best time to sign up. They need a little time to mature and get advertisers on board.
Might take 6 months or a year, but I suspect Yahoo and Google will be competing not only for advertisers but for publishers as well.
noppid 09-03-2005, 02:48 PM If Yahoo does not embrace the small publisher like google did, they will fail. It's that simple to me. I don't see anyone yet that is not a billion dollar corp that has been invited in.
I'm keeping my eyes on the forums to see what yahoo does. Nothing yet, but they may be still analyzing the requests for invites.
AnthonyCea 09-03-2005, 07:24 PM Don't worry, they will be fine, so will MSN when they come out with theirs :D
GuyFromChicago 09-06-2005, 10:36 AM I don't see anyone yet that is not a billion dollar corp that has been invited in.
http://www.seroundtable.com/
It's a pretty well known blog, but not part of the billion dollar club...yet :)
mikelbeck 09-13-2005, 04:16 PM I'm in:
www.DiscussCareers.com
Hopefully I'll do better with this than I did with Adsense...
AnthonyCea 09-13-2005, 04:52 PM Great deal Mike, that is actually the first set of Yahoo ads I have seen, I think you will do great with them.
Google is up **** creek man!!!!
mikelbeck 09-13-2005, 04:59 PM Great deal Mike, that is actually the first set of Yahoo ads I have seen, I think you will do great with them.
I hope so. They look much like Google's ads, though.
One thing I notice is that every once in a while the Google ads don't display. I haven't seen that at all with the Yahoo ads, there's always one where it should be.
AnthonyCea 09-13-2005, 05:00 PM You can't mix them on the same site, right Mike?
mikelbeck 09-13-2005, 05:03 PM You can't mix them on the same site, right Mike?
AFAIK. I disabled the Google ads on that site.
AnthonyCea 09-13-2005, 05:07 PM Hey Mike, Afauk you too :D
Can you tell me what the fauk you mean by that AFAIK :confused: :mad:
webfreak08 09-13-2005, 05:17 PM AFAIK: As Far As I Know
Mike:
http://www.discusscareers.com/statistic.php ... you need to remove the Google ads quick!
mikelbeck 09-13-2005, 05:31 PM AFAIK: As Far As I Know
Mike:
http://www.discusscareers.com/statistic.php ... you need to remove the Google ads quick!
Whoops, missed one. ;-)
Thanks for looking out for me.
mikelbeck 09-13-2005, 05:32 PM Hey Mike, Afauk you too :D
Can you tell me what the fauk you mean by that AFAIK :confused: :mad:
LOL!
What webfreak said... As Far As I Know.
noppid 09-13-2005, 05:42 PM That is not true. Google has loosened up. You can have adsense on one page and ypn on another. Adsense and ypn can also share a page as long as one or the other appear but not both at the same time. :)
AnthonyCea 09-13-2005, 05:49 PM Can you prove that by Google TOS Noppid :confused:
GuyFromChicago 09-14-2005, 01:22 PM Can you prove that by Google TOS Noppid :confused:
Just set up YPN and Adsense so they rotate (http://shoemoney.com/2005/09/12/code-to-rotate-easily-between-adsense-and-ypn/) and it's all good.
noppid 09-14-2005, 09:47 PM Just set up YPN and Adsense so they rotate (http://shoemoney.com/2005/09/12/code-to-rotate-easily-between-adsense-and-ypn/) and it's all good.
That is only good if you use one instance of ads on a page. If you use two or more, you know, like 3 Adsense and one adlinks, that script will allow both to possibly show!
BE CAREFUL FOLKS!
Here is much better code... I kill me! :D
Displaying Adsense and YPN Ads on a Web Page (http://www.cpurigs.com/forums/showthread.php?t=1917)
There are examples to download too.
AnthonyCea 09-15-2005, 11:52 AM I have always loved you Noppid, you know that also :rolleyes:
Thanks for everything my friend :p :wave:
mikelbeck 09-15-2005, 06:42 PM W00t!
Finally had a $10+ day, thanks to YPN!
Hopefully it'll stay like this through the rest of the month! :D :D
noppid 09-15-2005, 06:43 PM Sounds great! Good luck.
AnthonyCea 09-15-2005, 07:03 PM To be honest, I think Google has been ripping publishers off for a long time and I am glad Yahoo came out with their program :o
Funny that Google payouts dropped a hell of a lot in the last few months then went up in the last few weeks.
I have never trusted Google and never will :o
That is business, I don't trust anyone that is in business :D
GuyFromChicago 09-16-2005, 08:04 AM Funny that Google payouts dropped a hell of a lot in the last few months then went up in the last few weeks.
Theory or do you have some facts?
noppid 09-16-2005, 08:54 AM If I was to comment on this, I'd say the complete opposite. I think there is just too much BS put out there by competitors.
AnthonyCea 09-16-2005, 09:57 AM Google themselves told all of us in their annual report that as they signed up more publishers that payouts would drop!
Fact is you don't know what Google is getting for the click, all you know is what they decide to pay you!!
GuyFromChicago 09-16-2005, 10:03 AM Google themselves told all of us in their annual report that as they signed up more publishers that payouts would drop!
I remember the report saying they were dropping the % of the payout because there was no competition and they would revisit the payout % issue as more competition entered the field. I don't remember anything about decreasing payouts as a result of signing up more publishers.
Fact is you don't know what Google is getting for the click, all you know is what they decide to pay you!!
You're right, I don't know for a fact but I do have my own theories on payout percenatges.
So back to the original question in regards to shifting payout percentages recently...theory or do you have some facts?
AnthonyCea 09-16-2005, 10:25 AM We are working on trust here, do you trust the oil companies or any other company that you do business with :confused:
I don't :D
If I gave you my house to rent and you decided to pay me whatever you wanted to every month but never told me what you were getting would I trust you :confused:
No :D
GuyFromChicago 09-16-2005, 11:25 AM ok, I'll assume there are no facts to support the original statement ;)
Trust...if you don't trust Google don't use Adsense, simple as that. It's not like they have been deceptive - they have never stated exactly how much they pay out and everyone knows that (at least those that take the time to research/read) before they include the code in their pages.
"If I gave you my house to rent and you decided to pay me whatever you wanted to every month but never told me what you were getting would I trust you"
A better anology would be you renting me your house for $1,000/month but me being upset becuase you wouldn't tell me what your actual payment is :)
Oil is another story for another thread :D
AnthonyCea 09-16-2005, 11:42 AM So the deal is, Google can raise their profit margins just by reducing payouts anytime they need some extra cash!!
I am going to do that to my suppliers next time I need some extra money too :D
GuyFromChicago 09-16-2005, 12:28 PM So the deal is, Google can raise their profit margins just by reducing payouts anytime they need some extra cash!!
Google can do whatever they want so long as the industry supports it. Don't like it don't use it - but that's the way it is. If you 've got a bone to pick it's not with Google - it's with the hundreds of thousands of webmasters who use their Adsense service regardless of payouts.
I am going to do that to my suppliers next time I need some extra money too :D
I raise or lower my rates in brick and morter business based on what the market will bear - just like any other for profit business would. If you can get more (if the market will accept it) for your product or service you should. That's one of the ways businesses grow and prosper.
AnthonyCea 09-16-2005, 12:32 PM OK, so they get .50 cents and pay you .02 cents, do you know for sure if they got .50 cents or .25 cents or .13 cents for the click they gave you .02 cents for :confused:
:D :D :D :wave:
GuyFromChicago 09-16-2005, 01:34 PM OK, so they get .50 cents and pay you .02 cents, do you know for sure if they got .50 cents or .25 cents or .13 cents for the click they gave you .02 cents for :confused:
:D :D :D :wave:
No one, besides G, knows for sure what the payout % is. My theory, based on a few things I've seen, is that payouts are in the mid to low single digit %'s right now.
Like I said earlier, if that's not a big enough cut for webmaster xyz webmaster xyz should fins other ways to monitize that real estate on their site.
I do think the lauch of these new ad networks from the big players in the industry such as Yahoo and MSN will only help drive the payout % up as the competition for our website real estate increases.
AnthonyCea 09-16-2005, 02:39 PM Now you see my point clearly :D
If I need some extra cash for a new company or three that I want to buy, I can just say that you webmasters can take a lot less for a good while :D :wave:
GuyFromChicago 09-19-2005, 07:19 AM If I need some extra cash for a new company or three that I want to buy, I can just say that you webmasters can take a lot less for a good while :D :wave:
If you had the support (direct or indirect) of the webmaster community you could.
Buffaloed 11-13-2005, 11:11 PM I tested YPN for 7 days on several heavily trafficked subforums (100,000+ impressions/day) and the results were unacceptable. CTR was only 0.1% due to a lack of content-related ads (well below Adsense). Either they don't have the ad inventory, or need to refine the indexing. Our site is indexed 24/7 by Yahoo so it isn't due to lack of indexing. Over 60% of the ads were mortgage/debt relief/long distance service related. The CPM was slighly greater than half of what I'm accustomed to with Adsense. YPN might be an improvement for some sites depending on the subject matter and their ad inventory, but don't count on it being any better than Adsense.
Joeychgo 11-13-2005, 11:34 PM I am having the exact same experience.
When I do get a clik - they are well paying - one was $13.00 -- but when im getting only 1-2 clicks a day - its meaningless. The ads dont change. Yahoo is making a mistake by not releasing all overture advertisers to the YPN program.
CricketWeb 11-18-2005, 05:06 PM Can someone direct me to where you signup for this?
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