mikelbeck 09-15-2005, 06:44 PM One of my sites, ok most of my sites have a really crappy CTR.
Take a look at this one, let me know what you think I should change to help bring up my CTR. This site has been averaging 0.3% in September. Close to 10K impressions and less than 30 clicks, that sucks:
www.TheSEOKing.com
What should I do with it? Change the colors? Change the locations? I took a look at Google's heat map, these are pretty much where that said it should be (I think).
Joeychgo 09-15-2005, 08:53 PM OK - too many ads for starters.... I would have no more then 1 or 2 ad blocks
Second, try to use the large box size ads only.
Third, placement. Look to place your ads on the top left of the page mainly.
Joeychgo 09-16-2005, 02:36 AM Also - Read this: http://www.vbwebmaster.com/forums/showthread.php?p=8806
mikelbeck 09-16-2005, 06:30 AM OK - too many ads for starters.... I would have no more then 1 or 2 ad blocks
Ok, I'll ditch the one at the bottom.
Second, try to use the large box size ads only.
Which is that? Square (250 x 250)? Large Rectangle (336x280)?
noppid 09-16-2005, 07:16 AM I would put the top ad under the text. I would also switch the columns. move the right column to the left and the left to the right. OR move the ads to the left column above the links list.
Goog luck.
noppid 09-16-2005, 07:18 AM P.S. I thought I could increase my CTR by making my ads a brighter color. I left them where they were however. but it back fired, my CTR went down. I'm putting the ads back to the same colors as my site links.
mikelbeck 09-16-2005, 07:29 AM I would put the top ad under the text. I would also switch the columns. move the right column to the left and the left to the right. OR move the ads to the left column above the links list.
Goog luck.
Ok, done. I've moved the ad block and the news block to the left hand side of the page, and moved the top ad block to under the text on the main page.
How's it look now?
noppid 09-16-2005, 08:52 AM The top looks much better.
The columns however seem, to me, that the left side needs to be indented a bit.
Maybe this could help that...
<ul><li>
<ul><li>
<!-- column ads and content here -->
</li></ul>
</li></ul>
Just tossing out ideas, those indents work really well for me in my archive.
mikelbeck 09-16-2005, 10:33 AM I made the table that houses the ads & links 90% instead of 100%, it moved both the right and left sides in a little bit. Look better?
Joeychgo 09-16-2005, 01:14 PM I would move that top bank of ads to the bottom of the page.
The more ads you have, the more likihood that the user will click a lower paying ad. Also, the big horizontal ad is one of the worst performers google has.
Pull the 'sponsored links' too
mikelbeck 09-16-2005, 01:23 PM Pull the 'sponsored links' too
What do you mean, the text or the block of ads?
Joeychgo 09-16-2005, 03:15 PM The Text 'Sponsored Links' - THey dont seem to care if there is no label, only if its mislabled. I would also pull the top bank of ads and move them to the bottom.
mikelbeck 09-16-2005, 05:28 PM The Text 'Sponsored Links' - THey dont seem to care if there is no label, only if its mislabled. I would also pull the top bank of ads and move them to the bottom.
Ok, shifted everything around... again. I moved the "news" to the bottom, and moved the ad blocks.
I'm leaving it alone for now and will keep an eye on the CTR to see if it changes at all. Today was 0.0%. 1000 impressions, 0 clicks. :-(
mikelbeck 09-22-2005, 10:11 AM Well, CTR has fallen. Traffic has dropped a very little bit, and the CTR that was 0.5% on the 12th, 0.3% on the 13th & 14th has dropped to 0.1% on the 17th & 18th, 0.2% on the 20th & 21st. The days in between the 14th and the 22nd have been 0.0%.
Any suggestions?
Joeychgo 09-22-2005, 11:07 AM I see alot of white space around the ads - make the ads seem to be part of the site.
mikelbeck 09-22-2005, 11:13 AM I see alot of white space around the ads - make the ads seem to be part of the site.
I'm in the middle of changing it around, give me a little while...
Joeychgo 09-22-2005, 11:46 AM oh, ok. :)
Joeychgo 09-22-2005, 11:46 AM See this too: http://www.vbwebmaster.com/forums/showthread.php?t=1243
mikelbeck 09-22-2005, 01:15 PM I'm in the middle of changing it around, give me a little while...
Ok, I'm done for now. I've got quite the headache...
Have a look, let me know what you think.
noppid 09-22-2005, 05:57 PM Maybe I'm ad blind, but my eyes went right to the content skipping the top ad and I stopped reading at the news articles and never got to the bottom ad.
Joeychgo 09-23-2005, 01:40 AM same here
MindBuster 09-23-2005, 08:09 PM Try not centering the ads, left align them so they align with your content.
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