Joeychgo
01-04-2006, 01:01 PM
“Increasingly, search engines have become an important part of the Internet experience of Americans", reveals a new Pew Internet and American Life Project.
On any given day, nearly 60 million Internet users in the United States use search engines.
In 2004, there’s been a sharp increase in search activity. From June of last year to September 2005, the use of search engines on a typical day increased from 30 to 41 percent of the Internet-using population, which itself has grown in the past year.
At the same time, the total number of people using search engines on an average day jumped from roughly 38 million to about 59 million — an increase of roughly 55 percent.
comScore Media Metrix data, derived from a different methodology, show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3 million users to 60.7 million — an increase of 23 percent.
In either case, it is clear that the use of search engines is edging up on e-mail as the primary internet activity on any given day.
However, the Pew data shows that on a typical day, e-mail use is still the most popular internet activity. On any given day, about 52 percent of US Internet users send and receive e-mail, up from 45 percent in June of 2004.
Obviously, e-mail continues to be a powerful application accounting for a great part of users’ online time and attention.
Overall, there is little difference between the sizes of the e-mailing population and the search-engine using population. Pew data shows that 91% of all Internet users have at one time sent or receive e-mail, compared to 90 percent of Internet users have used search engines.
To put email use and search-engine use in perspective, Pew compared them to other Internet activities on an average day.
According to the latest comScore data, Google is the most heavily-used search engine. In October 2005 the site had 89.8 million unique visitors, followed by Yahoo Search with 68 million unique visitors.
Source: eMarketer
On any given day, nearly 60 million Internet users in the United States use search engines.
In 2004, there’s been a sharp increase in search activity. From June of last year to September 2005, the use of search engines on a typical day increased from 30 to 41 percent of the Internet-using population, which itself has grown in the past year.
At the same time, the total number of people using search engines on an average day jumped from roughly 38 million to about 59 million — an increase of roughly 55 percent.
comScore Media Metrix data, derived from a different methodology, show that from September 2004 to September 2005 the average daily use of search engines jumped from 49.3 million users to 60.7 million — an increase of 23 percent.
In either case, it is clear that the use of search engines is edging up on e-mail as the primary internet activity on any given day.
However, the Pew data shows that on a typical day, e-mail use is still the most popular internet activity. On any given day, about 52 percent of US Internet users send and receive e-mail, up from 45 percent in June of 2004.
Obviously, e-mail continues to be a powerful application accounting for a great part of users’ online time and attention.
Overall, there is little difference between the sizes of the e-mailing population and the search-engine using population. Pew data shows that 91% of all Internet users have at one time sent or receive e-mail, compared to 90 percent of Internet users have used search engines.
To put email use and search-engine use in perspective, Pew compared them to other Internet activities on an average day.
According to the latest comScore data, Google is the most heavily-used search engine. In October 2005 the site had 89.8 million unique visitors, followed by Yahoo Search with 68 million unique visitors.
Source: eMarketer
