YPN Expanding This Spring

I just came accross this from SEO Terry Semel in this article (http://www.searchenginejournal.com/index.php?p=2819)

“We believe that there is significant potential upside as we improve our monetization capabilities and our tools to publishers and advertisers. We have been quite successful in attracting large content partners and have begun to take advantage of the large number of small publishers on the web…” Semel told Yahoo investors. “During the fourth quarter, we further experienced the beta of our self service Yahoo Publisher Network, which is designed to tap into that segment. The beta is ramping up nicely and we now have several thousand publishers in the program with thousands more requesting invitations.”

Time will tell how this plays out, even though they may have a higher payout at the moment it appears they still need to get a lot more advertisers paying higher rates then adwords ads.

Anybody here using YPN and noticed how the ctr compares to google adwords.

I'm not using ypn but I here it pays alot better then google and the ads are not relevant to page theme or topic.

I can't understand why they advertise sites which are not relevant to the page theme or topic? Anyway, if it goes like that, it would say that it would generate more advertisers than google. Another question, do they pay the article writers for submitting their write up?