minstrel
09-06-2006, 11:26 AM
Proof Google Loves EDU & GOV Sites (http://www.seobook.com/archives/001816.shtml)
September 6, 2006
SEObook (Aaron Wall)
often see many .edu and .gov sites in Google's SERPs and think their representation is to a disproportionate level. And there is a business case for doing that too.
Google's Matt Cutts has argued that .edu and .gov links do not carry any more weight other than their raw PageRank scores being higher, but if they trust those resources enough to display them disproportionately more in the search results, then wouldn't they also be likely to trust how those resources voted for other pages more as well?
I have a PageRank 7 site that doesn't rank anywhere near as well as you would expect given its PageRank. I also have a couple PageRank 5 sites that rank for a ton of searches and are getting thousands of visits a day. One of them has less than 30 pages too. What do the PageRank 5 sites have that the PageRank 7 site lacks? Tons of .edu and librarian type links.
Lets imagine that my experiences as a searcher and as a search marketer are totally biased, irrelevant, and too small of a sample to be accurate. Here is what we know that Google does for certain with PageRank and links:
shows outdated and rarely updated PageRank scores
only shows a sample of backlink data
scrubs out many of the most authoritative backlinks to a site when showing you a small sample of the backlink data
does not let you use multiple advanced operators in your search if one of the advance operators is the link function (link:site.com)
So just about everything they show you about PageRank or links is an obfuscated half truth. Why would we expect their words to be any more factually correct than these algorithmic half truths they share?
...more (http://www.seobook.com/archives/001816.shtml)
September 6, 2006
SEObook (Aaron Wall)
often see many .edu and .gov sites in Google's SERPs and think their representation is to a disproportionate level. And there is a business case for doing that too.
Google's Matt Cutts has argued that .edu and .gov links do not carry any more weight other than their raw PageRank scores being higher, but if they trust those resources enough to display them disproportionately more in the search results, then wouldn't they also be likely to trust how those resources voted for other pages more as well?
I have a PageRank 7 site that doesn't rank anywhere near as well as you would expect given its PageRank. I also have a couple PageRank 5 sites that rank for a ton of searches and are getting thousands of visits a day. One of them has less than 30 pages too. What do the PageRank 5 sites have that the PageRank 7 site lacks? Tons of .edu and librarian type links.
Lets imagine that my experiences as a searcher and as a search marketer are totally biased, irrelevant, and too small of a sample to be accurate. Here is what we know that Google does for certain with PageRank and links:
shows outdated and rarely updated PageRank scores
only shows a sample of backlink data
scrubs out many of the most authoritative backlinks to a site when showing you a small sample of the backlink data
does not let you use multiple advanced operators in your search if one of the advance operators is the link function (link:site.com)
So just about everything they show you about PageRank or links is an obfuscated half truth. Why would we expect their words to be any more factually correct than these algorithmic half truths they share?
...more (http://www.seobook.com/archives/001816.shtml)
