Peggy
02-16-2007, 06:45 AM
Links from other pages help increase your site's Pagerank (http://www.theinternetdigest.net/archive/google-pagerank-101.html)™. There are several ways to get inbound links. What follows is a checklist of the most important ways you can get links to your page:
Internal linking -
Since Pagerank™ is assigned to individual pages rather than sites, internal linking passes Pagerank™ from one page of your site to another. Linking your pages to one another also benefits your visitors, who will have easier access to the information on your site. It will also benefit you, since your visitors will stay around longer.
Linking within a network of sites -
If you own several websites, you can link them to each other, and use this technique to increase the Pagerank™ of specific pages. If you have many sites linking extensively to each other, you must be careful and host your sites with different companies so that they don't share the same C Block IP address (http://www.theinternetdigest.net/articles/ip-address-overview.html) (which could alert search engines of artificial linking, possibly leading to your pages being penalized or downgraded).
Link exchanges -
This is a good way to increase Pagerank™, provided that you exchange links (http://www.theinternetdigest.net/archive/inboundlinks.html) with reputable sites with a topic somehow related to yours. If at all possible, your partner's link page must be accessible from their homepage, have a decent Pagerank™ and not contain too many outbound links.
Listing your sites with reputable directories -
Since good directories (http://www.theinternetdigest.net/articles/directories-importance.html) use qualified human editors who choose listed sites very carefully, they are given significant weight in search engine algorithms. The two biggest directories are Yahoo! ($299/year listing fee) and DMOZ (free, but listing your site can take months). In between, there are many smaller, high quality directories that charge reasonable listing fees. They should be an important part of your link building program.
Posting in forums and weblogs -
Since forums and weblogs (http://www.theinternetdigest.net/articles/blogs.html) offer plenty of fresh content, search engine spiders tend to crawl them often. If you are a prolific contributor to these types of site and use a signature file (http://www.theinternetdigest.net/archive/signature.html) with a link to your page, the more entries you post the more links to your page the search engines will find and add to their index.
Getting unsolicited links -
The unsolicited link is the most valuable link, and the most difficult to get. It occurs when you have content that is so remarkable that people feel compelled to link to you. You will most likely get unsolicited links when you post original ideas, voice strong opinions, serve a specific niche very well, or offer something of value for free (for example a useful online tool). An example of a site that has achieved high Pagerank™ mostly on unsolicited links is Jakob Nielsen's useit.com (http://www.useit.com/). The 'guru' of web usability has an extremely plain and unattractive site from the graphic standpoint, however, his great content and original ideas have compelled so many people to link to it that it is one of the world's most visited sites.
article by Mario Sanchez - a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net (http://www.theinternetdigest.net/) ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his articles in your website, ezine, or ebook.
Internal linking -
Since Pagerank™ is assigned to individual pages rather than sites, internal linking passes Pagerank™ from one page of your site to another. Linking your pages to one another also benefits your visitors, who will have easier access to the information on your site. It will also benefit you, since your visitors will stay around longer.
Linking within a network of sites -
If you own several websites, you can link them to each other, and use this technique to increase the Pagerank™ of specific pages. If you have many sites linking extensively to each other, you must be careful and host your sites with different companies so that they don't share the same C Block IP address (http://www.theinternetdigest.net/articles/ip-address-overview.html) (which could alert search engines of artificial linking, possibly leading to your pages being penalized or downgraded).
Link exchanges -
This is a good way to increase Pagerank™, provided that you exchange links (http://www.theinternetdigest.net/archive/inboundlinks.html) with reputable sites with a topic somehow related to yours. If at all possible, your partner's link page must be accessible from their homepage, have a decent Pagerank™ and not contain too many outbound links.
Listing your sites with reputable directories -
Since good directories (http://www.theinternetdigest.net/articles/directories-importance.html) use qualified human editors who choose listed sites very carefully, they are given significant weight in search engine algorithms. The two biggest directories are Yahoo! ($299/year listing fee) and DMOZ (free, but listing your site can take months). In between, there are many smaller, high quality directories that charge reasonable listing fees. They should be an important part of your link building program.
Posting in forums and weblogs -
Since forums and weblogs (http://www.theinternetdigest.net/articles/blogs.html) offer plenty of fresh content, search engine spiders tend to crawl them often. If you are a prolific contributor to these types of site and use a signature file (http://www.theinternetdigest.net/archive/signature.html) with a link to your page, the more entries you post the more links to your page the search engines will find and add to their index.
Getting unsolicited links -
The unsolicited link is the most valuable link, and the most difficult to get. It occurs when you have content that is so remarkable that people feel compelled to link to you. You will most likely get unsolicited links when you post original ideas, voice strong opinions, serve a specific niche very well, or offer something of value for free (for example a useful online tool). An example of a site that has achieved high Pagerank™ mostly on unsolicited links is Jakob Nielsen's useit.com (http://www.useit.com/). The 'guru' of web usability has an extremely plain and unattractive site from the graphic standpoint, however, his great content and original ideas have compelled so many people to link to it that it is one of the world's most visited sites.
article by Mario Sanchez - a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net (http://www.theinternetdigest.net/) ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his articles in your website, ezine, or ebook.
