Joeychgo
06-10-2007, 09:47 PM
Taken from the AuctionAds Website (http://www.auctionads.com/refer_0733ce92e4963d1b7a18)
If you are using multiple ad units on a page, be sure you are using these additional ad units to increase your bottom line as much as possible. And doing this is surprisingly easy.
First, we should look at your first ad unit. This should be the one your visitors are most likely to click. And you should ensure you have the ads that are most targeted to the visitors of that page in that ad unit.
For example, if you have a fishing site and have a page about a particular fishing pole, you obviously want to make sure that the keywords for that particular fishing pole are the ones you are using in that ad unit.
Now, what about your second, third, fourth and beyond, ad units? It obviously does not make too much sense to just repeat the same keywords in each additional ad unit. Since the visitor didn’t click the first time they saw it, chances are good they won’t click the second, third or fourth time they see it either. The only time you should consider using the same keywords in additional ad units on the same page is if you have a lengthy article that readers must scroll down several times to complete, you might want to use the same keywords that are exactly related to that article in ad units both above and below the article, especially if the article is something like a product review, or specifically related to a product on eBay. Otherwise, once is enough.
Instead, consider using keywords for something complimentary to the keywords in the first AuctionAds ad unit. So, if you have that page about the specific fishing pole, why not include keywords for specific accessories for it, i.e. fishing lures, coolers, or even boats. You might even consider using the brand name of the fishing pole as the keyword, in order to show additional products made by the same company.
Not sure how well these additional ad units are working for you? Set up individual channels to track what is monetizing better for you. This will allow you to keep track of ads with the highest CTRs and give you the flexibility to test other keywords in the ad units that aren’t performing as well.
Sign up for AuctionAds (http://www.auctionads.com/refer_0733ce92e4963d1b7a18) Today!
If you are using multiple ad units on a page, be sure you are using these additional ad units to increase your bottom line as much as possible. And doing this is surprisingly easy.
First, we should look at your first ad unit. This should be the one your visitors are most likely to click. And you should ensure you have the ads that are most targeted to the visitors of that page in that ad unit.
For example, if you have a fishing site and have a page about a particular fishing pole, you obviously want to make sure that the keywords for that particular fishing pole are the ones you are using in that ad unit.
Now, what about your second, third, fourth and beyond, ad units? It obviously does not make too much sense to just repeat the same keywords in each additional ad unit. Since the visitor didn’t click the first time they saw it, chances are good they won’t click the second, third or fourth time they see it either. The only time you should consider using the same keywords in additional ad units on the same page is if you have a lengthy article that readers must scroll down several times to complete, you might want to use the same keywords that are exactly related to that article in ad units both above and below the article, especially if the article is something like a product review, or specifically related to a product on eBay. Otherwise, once is enough.
Instead, consider using keywords for something complimentary to the keywords in the first AuctionAds ad unit. So, if you have that page about the specific fishing pole, why not include keywords for specific accessories for it, i.e. fishing lures, coolers, or even boats. You might even consider using the brand name of the fishing pole as the keyword, in order to show additional products made by the same company.
Not sure how well these additional ad units are working for you? Set up individual channels to track what is monetizing better for you. This will allow you to keep track of ads with the highest CTRs and give you the flexibility to test other keywords in the ad units that aren’t performing as well.
Sign up for AuctionAds (http://www.auctionads.com/refer_0733ce92e4963d1b7a18) Today!
