Joeychgo
06-16-2007, 11:58 AM
If you find that the AuctionAd auctions that are displaying for you in your ad units are showing exactly the right keywords, but not precisely the auctions you are wanting to see, try optimizing your ad units by specifying a minimum or a maximum bid price. In other words, you can tell AuctionAds to only show ads that have bids higher than a certain amount, or below a certain amount, rather than the potential to show all ads for those keywords regardless of the current bid price.
Lets say you have a site about Playstation 3. Now, your site attracts a lot of traffic, but you already know about 95% of your visitors already own that coveted PS3. So it makes more sense to show ads related to PS3 games, accessories and add-ons, rather than the PS3 console. So rather, while using keyword variations to try and trigger ads for related PS3 items, while not the console itself, you can also include a “maxprice:100″ in your AuctionAds javascript, and it will only show items with a bid price of $100 or less.
Now, as you use this, you could see some PS3 consoles slipping through, but this would only be if the bid price is lower than $100 at the time. And you can adjust the maxprice accordingly to the bid prices you see on eBay. But this can definitely increase the interest in your ads when you are showing items related to the PS3, while not the PS3 itself.
Likewise, you can also use the “minprice:100″. If you have a review site on the PS3, including the console, it would make sense to use that tag on pages about the PS3 system for people who are considering buying one.
To use the “minprice:___” or the “maxprice:___” feature, simply include it as a keyword in your AuctionAds keyword tag, being sure to change the ___ to the USD bid price.
Just be careful not to go crazy with this feature unless you have reason to.
To give you a better example, here is how your code should look - The line in red is the one we're talking about how to change.
<script type="text/javascript"><!--
auctionads_ad_client = "YOUR AUCTIONADS ACCOUNT NUMBER";
auctionads_ad_campaign = "YOUR AUCTIONADS CAMPAIGN NUMBER";
auctionads_ad_width = "728";
auctionads_ad_height = "90";
auctionads_ad_kw = "YOUR KEYWORDS minprice:1000";
auctionads_color_border = "CFF8A3";
auctionads_color_bg = "FFFFFF";
auctionads_color_heading = "00A0E2";
auctionads_color_text = "000000";
auctionads_color_link = "008000";
--></script>
<script type="text/javascript" src="http://ads.auctionads.com/pagead/show_ads.js">
</script>
So your keyword line should look like one of these 2
auctionads_ad_kw = "YOUR KEYWORD minprice:1000";
-or for max price-
auctionads_ad_kw = "YOUR KEYWORD maxprice:1000";
Using maxprice and minprice will reduce the number of available auctions the AuctionAds ad units will display, so make sure you aren’t going crazy or you just might find there are no auctions appearing in your ad units because you have narrowed it down too much!
This is also something you can use to eliminate lower paying auctions...
I will use the keyword "guitar" as an example.
If you dont set a min or max price - you'll get ads for everything from $1.99 guitar pics and sheet music to expensive collectible guitars. By using the minprice tag, you can eliminate some of the cheaper (which pay less commission) ads.
Conversely, maybe your guitar forum has younger members who cant begin to afford a $2,000 guitar. Well, those ads are wasted on your site. So, you might want to use the maxprice tag and keep the more affordable ads on your site.
But be careful. Dont set it too high. You could keep many auctions off your site.
I dont know how to use BOTH tags at once yet - I'm trying to see if this can be done and will update this when I know.
If you haven't already -
Sign up for AuctionAds Today (http://www.auctionads.com/refer_0733ce92e4963d1b7a18)
Lets say you have a site about Playstation 3. Now, your site attracts a lot of traffic, but you already know about 95% of your visitors already own that coveted PS3. So it makes more sense to show ads related to PS3 games, accessories and add-ons, rather than the PS3 console. So rather, while using keyword variations to try and trigger ads for related PS3 items, while not the console itself, you can also include a “maxprice:100″ in your AuctionAds javascript, and it will only show items with a bid price of $100 or less.
Now, as you use this, you could see some PS3 consoles slipping through, but this would only be if the bid price is lower than $100 at the time. And you can adjust the maxprice accordingly to the bid prices you see on eBay. But this can definitely increase the interest in your ads when you are showing items related to the PS3, while not the PS3 itself.
Likewise, you can also use the “minprice:100″. If you have a review site on the PS3, including the console, it would make sense to use that tag on pages about the PS3 system for people who are considering buying one.
To use the “minprice:___” or the “maxprice:___” feature, simply include it as a keyword in your AuctionAds keyword tag, being sure to change the ___ to the USD bid price.
Just be careful not to go crazy with this feature unless you have reason to.
To give you a better example, here is how your code should look - The line in red is the one we're talking about how to change.
<script type="text/javascript"><!--
auctionads_ad_client = "YOUR AUCTIONADS ACCOUNT NUMBER";
auctionads_ad_campaign = "YOUR AUCTIONADS CAMPAIGN NUMBER";
auctionads_ad_width = "728";
auctionads_ad_height = "90";
auctionads_ad_kw = "YOUR KEYWORDS minprice:1000";
auctionads_color_border = "CFF8A3";
auctionads_color_bg = "FFFFFF";
auctionads_color_heading = "00A0E2";
auctionads_color_text = "000000";
auctionads_color_link = "008000";
--></script>
<script type="text/javascript" src="http://ads.auctionads.com/pagead/show_ads.js">
</script>
So your keyword line should look like one of these 2
auctionads_ad_kw = "YOUR KEYWORD minprice:1000";
-or for max price-
auctionads_ad_kw = "YOUR KEYWORD maxprice:1000";
Using maxprice and minprice will reduce the number of available auctions the AuctionAds ad units will display, so make sure you aren’t going crazy or you just might find there are no auctions appearing in your ad units because you have narrowed it down too much!
This is also something you can use to eliminate lower paying auctions...
I will use the keyword "guitar" as an example.
If you dont set a min or max price - you'll get ads for everything from $1.99 guitar pics and sheet music to expensive collectible guitars. By using the minprice tag, you can eliminate some of the cheaper (which pay less commission) ads.
Conversely, maybe your guitar forum has younger members who cant begin to afford a $2,000 guitar. Well, those ads are wasted on your site. So, you might want to use the maxprice tag and keep the more affordable ads on your site.
But be careful. Dont set it too high. You could keep many auctions off your site.
I dont know how to use BOTH tags at once yet - I'm trying to see if this can be done and will update this when I know.
If you haven't already -
Sign up for AuctionAds Today (http://www.auctionads.com/refer_0733ce92e4963d1b7a18)
