| Welcome to vBulletin FAQ |
vBulletin FAQ Navigation
Getting Started
Customizing your vBulletin
Search Engines & SEO
Making Money with a Forum
Promoting your Community
|
| Get your own vBulletin Today |
|
| Webmaster Help |
|
|
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition
vBulletin Book Store > vBulletin books beginning with P
|
Positioning: The Battle for Your Mind, 20th Anniversary Edition |
Author: Al Ries
Published: 2000-12-28 |
List price: $24.95
Our price: $16.47
|
Usually ships in 24 hours
As of: December 04th, 2008 02:12:15 PM
|
|
|
Customer comments on this selection.
 Whether you're expereienced in marketing or not, if you haven't read this book then you're a step behind
This book was given to me by my dad, the king of business books and the fastest, most prolific reader I know. This guy blows through almost 1,000 pages a month on top of all the magazines, newspapers, and online sources he devours. Though our reading tastes aren't completely aligned, when he recommends a book, I typically read it (or at least add it to The List in earnest).
br /
br /This is the kind of book I don't read. Though I find the advertising industry slightly interesting, I mostly hate it and wish it would go away (despite having a hand in it). This book, however, really cuts through the crap and explains positioning and branding in a way I've never heard before. In terms of marketing and branding, I pretty much live by the concepts in this book. Oh, and it's about 30 years old. That's how good this book is.
br /
br /The book shows you what successful companies have done to become that way and what other successful companies have done to screw it all up. With tons of examples and a very straight-forward writing style, this book will explain why certain products win and why others fail.
br /
br /I read this book quickly and moved onto others by the same authors. They really know their stuff.
A must read for anyone working in marketing
This book is simply a must-read for anyone entering the world of marketing. It teaches the essence of one of the core concepts of marketing in an easy-to-grasp way, filled with many examples. Interestingly enough, most of the suggestions are against common-sense approach and after some time a reader gets into this "ahaaaa" state.
br /If there is one message from this book for me, it would be the following - positioning is about deciding what you will NOT be (or how you DON'T WON'T to be perceived). Being a marketer, I find this concept one of the most difficult in everyday work. Why? Because usually a marketer has many options to choose, each one of them having great impact in the long run and many of them being totally wrong. So the key challenge is - what to sacrifice?
br /On the negative side, one can argue that positioning is a bit obsolete concept. However, although some of the "new marketing rules" exist nowadays, I would still consider classic concept positioning as one of the keys of successful marketing strategy for any brand.
br /Bottom-line - read it, study it, subscribe to a podcast. You'll learn a lot.
 Positioning, the Battle for your mind
I have wanted to read this book for years as I ahd heard about it in other marketing studies.
br /
br /This is key data for people doing marketing to present their clients in the most favorable light.
 Falls short....
I think this book falls short of expectations. The contents covered by the author in the whole book could have been successfully covered in 5 pages. Any one with a little bit of marketing background will find it hard to learn anything new. Positioning is a big success factor in any marketing campaign, and this book doesn't cover the "how to" part adequately.
br /
br /Nevertheless, it's a very easy read and will take you about an hour to finish the book.
Great book - fun read
This was a quick read because it was so interesting. I loved the examples - really made the principles come to life.
|
|
Our vBulletin book picks:
|
|
Find more vBulletin related products of interest.
|
