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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press)





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More details of book titled: Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press)

Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press)

Author: Mike Moran
Published: 2007-09-23
List price: $24.99
Our price: $16.49
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Customer comments on this selection.

vBulletin Not Humorous, Should Stick to His Knitting
Mike Moran may be an Internet marketing genius (or not, I do not feel qualified to make the evaluation), but he has got to leave the continual punning and attempts at humorous asides to others. They are irritating, and they slow down getting the key lessons from the book.

I do not read marketing books because I am looking for the author to show me a real good time. If I were, Moran would not succeed. He may be winsome as all-get-out when delivering this shtick in corporate seminars, but he should save the stand-up comedy for an audience that appreciates it.

On the plus side, it is useful to get a distillation of marketing wisdom and examples.


vBulletin A Must Read!
A direct hit on how the web is revolutionizing marketing!

More importantly, "Do It Wrong Quickly" is packed full of advice and tips for small businesses to leverage the Internet to take the lead in their marketplace, even against the titans!


vBulletin Refreshing Presentation on a Complicated Issue
What makes this book such a great reading experience is the fact that Mike Moran has left no one out. We all come to this new arena of web marketing with a sense of uncertainty. This book allows you to preview the most promising networking solutions available on the web today, and encourages you to get out there and find (or invent!) some of your own.

Do It Wrong Quickly is a very entertaining read that is thick with relevant information. Ignore it at your own peril.


vBulletin Practical, strategic, fun--this book is worth reading
This is an excellent book that is worth taking the time to finish. Mike breaks down complex information into tips that readers can use immediately. Plus, his humor and comedic timing make reading the book a fun learning experience. Adult learners who need an introduction into the value of Web marketing will find this book useful.

vBulletin An Excellant and Entertaining Introduction to Internet Marketing
Mike Moran's second book, "Do It Wrong Quickly", has something for every reader. The seasoned marketer will no doubt garner at least a few new ideas (though probably more than a few) to try, whether in innovative ways to start the conversation with customers, or in how to effectively listen to the customer in the Web Age. A novice to the field will quickly realize the growing importance of the internet marketing field and some of the fundamental changes that are a result of all companies, big or small, risking their reputations in the public forum.

You even get to delve into numbers a bit, with the discussion of web metrics and how looking at the factors involved in running your website can dramatically increase your number of conversions. To go along with the prospect of learning something you didn't know, there is the added benefit of Mike's friendly and funny writing style. He also provides useful and interesting examples, sprinkled in just enough to always keep the material fresh and entertaining. I highly recommend this book to everyone seeking to learn more about internet marketing, or even just to learn more about how the Web has changed the way we do (successful) business today.



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