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From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
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From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism |
Author: Fred Turner
Published: 2006-09-15 |
List price: $29.00
Our price: $19.14
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Customer comments on this selection.
 Insight into America's cultural transformation
"From Counterculture to Cyberculture" by Fred Turner offers a groundbreaking work that definitively traces the rise of digital utopianism to the ideals of the 1960s counterculture. Mr. Turner supports his fascinating narrative with original research and provides many pages of thoughtful analysis. This extraordinary book will no doubt be valued by researchers and interested readers who want to gain deep insight into some of the most interesting aspects of America's cultural transformation during the second half of the twentieth century.
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br /Mr. Turner contends that the U.S. scientific/military/academic complex of the 1940s-1960s fostered radically new, collaborative work structures characterized by collegiality and the free sharing of information. While the New Left was repelled by this system and what it regarded to be its instruments of empire, Mr. Turner demonstrates that Cold War technology held great appeal to many of the New Communards of the 1960s, who had withdrawn from the political in order develop consciousness within music, drugs and alternative living arrangements. To key persons within the New Communard movement, it was felt that technology could play a key role in the task of empowering individuals to transform themselves and their world.
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br /In particular, Mr. Turner focuses on the remarkable career of Stewart Brand to tell his story. Mr. Turner discusses how Brand personified the anxieties and aspirations of his generation but importantly, recognized the value of collaboration as a key life strategy and aimed to repurpose technology for the benefit of society. Mr. Turner follows Brand through the various phases of his life, including stints as a member of the LSD-dropping Merry Pranksters, an enterpreneur who published the Whole Earth Catalog, independent writer, organizer of computer conferences, developer of the WELL bulletin board/email system, and tech industry consultant to demonstrate how the personal and professional networks that Brand had a part in building have profoundly impacted our attitudes and perceptions about computing technology. Specifically, Mr. Turner argues that the notion of personal computing as a tool for achieving liberation and the Internet as a platform for constructing egalitarian communities were rooted in the countercultural values that Brand, and others within his circle, embraced.
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br /Mr. Turner goes on to discuss how the so-called New Economy of the 1990s reveled in the libertarian rhetoric that echoed the apolitical logic of the New Communards, who had returned from the failed communes of the 1970s to seek redemption within corporate America through the construction of an immaterial economy of seemingly endless possibility. Assessing the limitations of ideology to achieve lasting reform both then and now, Mr. Turner suggests that the cyberculturalist task of building a truly egalitarian society will remain problematic as long as its members remain alienated from the material world.
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br /I give this brilliant and thoroughly engrossing work the highest possible rating and recommend it to everyone.
Outstanding
In lucid, incisive and engaging prose, Fred Turner tells the fascinating story of how innovative modes of working and thinking (born from the World War II military industrial complex) cross-pollinated with hippie counterculture (through the imagination and particular cultural anxieties of Stewart Brand) to produce the current ubiquitous mode of conceiving a world-wide networked reality.
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br /The book isn't a hatchet job of Stewart Brand; but neither is it a celebration of him and his mythology.
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br /It is a sharply-observed, consistently critical look at the ways in which Stewart Brand and his (almost overwhelmingly white, male and privileged) cohort built a particularly powerful ideology, narrative and network around themselves, with very real physical, political, environmental, industrial and ideological consequences.
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br /Damn interesting, and a pleasurable read--Turner's sense of humor and irony are employed subtly but to very enjoyable effect.
An Important book about a major influence of the 60's through the 90's
As someone who was deeply and profoundly influenced by the WEC, WER, and the WELL, I found this to both reinvigorate the excitement of the different eras it discusses and, also, to tie them together and provide fresh insights. After I finished it I looked around my office and realized how much of my thinking was influenced by Steward Brand and his experiments. Easily 30% of the books in my library were originally recommended in either the Catalog or the Review. I was also an early WELL subscriber and a `Maniacal' Whole Earth Review subscriber so almost everything mentioned here I could relate to.
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br /It may devolve into `professor-speak' at times but it is well worth it. If you want to know about one of the critical components of both the `counter culture' of the 60's and the internet revolution of the 90's this is a must read.
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 Interesting but too academic
Interesting people and times are covered in this book. The hippie counterculture, Whole Earth Catalog, computer bulletin boards morphing into The Internet, Wired magazine, etc. A good deal of information you probably didn't know, so it may give you a slightly different perspective of this time. Why did these early computer geeks think computers would change society and give power to all the people?
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br /The down side is that it sometimes reads as if it was written by a college professor; but it was! To much theoretical framework for my taste. Still, if you are interested in this time, read the book. You can easily skip the tedious stuff.
An excellent record of an amazing life
Stewart Brand is a high-IQ Zelig, who has been a catalyst of so many important developments throughout the last 4 decades of the 20th century. This volume is more scholarly, and more revealing of the social forces at work, than Markoff's What the Dormouse Said. It focuses with great intensity on Brand, due to Turner's unique access to Brand's diaries in the Stanford Library. SB is shown to have been central to far more moments of incipient Renaissance than anyone since Lou Salome, friend of Nietzsche, Rilke and Freud: He joined Ken Kesey as an original Prankster, was the videographer for Engelbart's 'mother of all demos,' then linked up all kinds of communes (including Ant Farm) while founding and editing the Whole Earth Catalog. Besides all the events already mentioned, Turner dives deeply into the WELL, which was the primordial "virtual community", co-founded by Brand. With his vision of power as drawn from network affiliations, Brand then built a consulting company called the Global Business Network, which used scenario planning as a form of "corporate performance art", by fusing countercultural norms with the needs of corporate board rooms. Turner does a fairly good job posing critical questions about how the privileged white male perspective defined the unfolding story. He flags the problem of this privilege, but isn't able to concretely identify how it could have been solved. Read this book to learn how SB helped create the world we live in, and deployed his unique social entrepreneurial skills to stay in the center of the game.
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