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Everyware: The Dawning Age of Ubiquitous Computing (Voices That Matter)
vBulletin Book Store > vBulletin books beginning with E
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Everyware: The Dawning Age of Ubiquitous Computing (Voices That Matter) |
Author: Adam Greenfield
Published: 2006-03-20 |
List price: $34.99
Our price: $23.09
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As of: November 20th, 2008 10:14:59 AM
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Customer comments on this selection.
 Obvious but true concept
Silicon cheaps are cheap to produce. They will appear everywhere in time. Obvious but true concept, but useful if one uses it to consider future designs, investments, strategies, etc.
A Magnificent Foray
"Everyware" is a magnificent, quixotic foray into the future. At once boldly assertive in attempting to define the evolving trend of ubiquitous computing, it's also disarmingly self-effacing as the author describes his own slowness to adopt, and doubts about, the same technology. As an attempt to thoroughly survey the elusive, ever-evolving world of ubiquitous computing, it is a tour de force.
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br /The text is an impressive series of 81 precise "theses" that describe "the dawning age of ubiquitous computing". Each thesis explores, through historical antecedent and incisive contemporaneous analysis, one aspect of the arriving "ubicomp" paradigm which he terms "everyware."
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br /Author Adam Greenfield seems to have presaged nearly all useful comment on the nature and near future direction of ubiquitous computing. Compared to this work, even such transformative declarations as the Cluetrain Manifesto come across as merely sophomoric, though sincere drumbeats.
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br /Greenfield is a facile conceptualist, comfortable with traditional academic discipline yet easily capable of creating significant buzz with an avant garde writing style molded through constant travel and communication with moblogging ubicomp fanatics from Tokyo to Stockholm. A thought leader, and certainly not a follower, he's always eager to cross swords with iconic figures of the new media establishment, or to ally with them.
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br /Greenfield's style is to trace geodesic descriptive arcs around the ever-evolving space of this subject. In his view, "Everyware" is driven in parts by historical dialectic, cultural evolution, technological invention and entrepreneurial testosterone. In each thesis we are tantalized and left wanting more. Many of Greenfield's theses could easily - and should be - developed into full volumes on their own.
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br /The text frequently and informally refers to events, people, objects and technologies both present and past that support or amplify the author's points, bespeaking extensive research and correspondence. Despite this thoroughness, the book lacks citations and bibliography, perhaps in an effort to make the content seem less weighty and more of a visionary discussion.
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br /Predictive today, this book may become increasingly relevant as its grand vision becomes reality. It may be that an historical perspective will be needed to fully appreciate this contribution. Its meaning and value will be different in "middle age" (say 4 years from now) when Greenfield's many predictions can be evaluated against coetaneous events. The final test will be well down the line when the influence of "Everyware" as manifesto can be seen in historical context.
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br /One of the most endearing aspects of Greenfield's style is his own self-effacing, fundamentally human take on subjects large and small. He writes as the daring internationalist conceptual thinker he is, but never loses sight of his own humanity. He often makes an arching, bitingly tight commentary, which is immediately leavened gently by a genuine and warm personal perspective.
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br /Greefield's personal style infuses the work and subtly develops what may be the most important message of the entire work: the urgent need to preserve humanity and user-centricity in the component development of this overwhelmingly complex and centerless computing system, one that may someday control the electronic infrastructure of the 21st century world.
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br /Despite my enthusiasm for it, there IS a serious problem with "Everyware." The great flaw of this book is lack of a central theme. Despite skillful seques from one thesis ending into the next, the book remains a series of essays whose essential points interconnect, leaving the reader with the task of finding the larger common denominator. It's as if the author were describing each brilliant facet of a diamond, without ever describing the gem itself. It may be possible to describe a whole through the intimate dissection of its parts, but it's hard on a reader. I'd prefer reading the same material structured as a series of proofs supporting a central theme. With such backbone, it would be far easier to learn, test and evaluate the theses.
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br /A less important though still serious shortcoming is the author's exclusive reliance on (sometimes overwhelmingly complex) text. Reading "Everyware" is not for the faint of heart, as its concepts do not enter one's consciousness easily. Despite a clear attempt to write simply, Greenfield's style is inherently complex and he often writes with a fairly high "Fog Index." As a result the reader must pay close attention, but the result in stimulation and knowledge is well worth the effort.
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br /Visual learners will find the book difficult going. Despite numerous footnotes, there is not a single illustration or diagram in the work, nor are there more than a few URL references. For an author and design critic who celebrates beauty in his core (see Greenfield's v-2.org), this is a curious, and galling omission. The theses are replete with references to objects and sites we never see, thus forcing the reader to conjure understanding through the exercise of imagination. I found this highly distracting and made it more difficult to read the work.
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br /Such heavy reliance on text works to exclude visually oriented people, many of whom may be involved in the design of ubicomp hardware and software, and who need to get the message. It also seems odd that Greenfield, until recently a practicing information architect, did not at publication prepare a companion "Everyware" website through which readers could see and experience the scores of supportive examples he provides in support of his theses.
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br /To be fair, it may be that Greenfield (and/or his publisher) did not want to commit resources to the visual description of a subject likely to change within months, preferring to aim at more universal points that might survive the roiling rate of evolution in the field. Time and expense may have been an issue for this first time effort (obtaining reproduction rights and creating original artwork can take much time and money).
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br /Having said that, it seems curiously unforgivable that a book that rides the edge of thought about a potentially significant evolution in human thought and technology should be so lacking in employment of that same technology. It seems incomprehensible that the content was not produced and marketed with equally avant-garde methods such as viral marketing, print on demand production that allows frequent updates, e-book or PDF format (with live links) and website support.
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br /Perhaps time was a factor. The book does seem rushed and breathless, as if it were composed in tense moments of brilliance at a Starbucks, or while infused with ideas after a conference. This tone, taken with the exclusion of graphical elements, makes it seem like the author wanted to be the first on the block to announce "everyware'" and to be credited with coinage of the term. Whether this perception is true or not, it does lead to the conclusion that "Everyware" is a well-crafted effort, but one in dire need of a more thoughtfully considered, better-budgeted, and website-supported second edition.
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br /On the other hand, conceptual density and complex sentence structure seem necessary for Greenfield. His mind works so fast and at such a complex level that he literally needs an explosive, quick way to get the ideas out. I hope that in a subsequent edition, the assistance of more patient and less driven editors would enhance and expand the audience for this importantly predictive and analytical work. A richly graphic approach to the next version would further expand the audience for these important ideas.
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br /In deference to both the reader and the essence of ubicomp, perhaps a future edition can be packaged with (or be)a flash device with a web server embedded in it, containing the text and a full library of reference visuals, diagrams and videos that expand and amplify the concept in the book. By using such a device the reader can be plugged into the meaning of "Everyware" not only informationally but experientially.
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br /"Everyware" rates a B PLUS. B for brilliant because Greenfield truly is, and PLUS for being a superb beginning but not (yet) a home run.
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br /As a final note, I feel sure that "Everyware" is not the last word coming from Adam Greenfield on the subject of ubiquitous computing. An emerging movement couldn't have a more passionate, persuasive and skillful evangelist, nor one whose own humanity and affinity for others helps soften the fear of the unknown, and can help convert resistance to change into open-eyed anticipation.
A good description of ubiquitous computing
Ubiquitous computing can mean different things to different people, especially without a concise yet comprehensive description. The book contains a series of statements which I feel helps to define or characterize what ubiquitous computing is about and some of its unique features. I found the book helpful in explaining ideas at a non-technical level without being too abstract. Lastly, "everyware" is a really good word that I think does capture the idea of ubiquitous computing well. Instead of people going to the computer to get things done, the computer has come out to where things are done.
 Not interesting
It's just a series of repetitive dissertations that reinforce the point that ubiquitous computing will exist in the future. If you know that already, this is nothing new or interesting.
Everyware is a possibility, but can we stand the reality?
The term everyware is defined as the ability to access significant computing power from any location, and does not necessarily mean that computer chips are embedded in everything. Hence the contraction from "everywhere software." While chips may not be embedded in everything, that scenario is certainly possible in the near future, as only two preconditions are necessary.
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br /*) Each tag must be uniquely identifiable. This is currently being enacted, Internet Protocol Version 6 has an address space that would allow every grain of sand on Earth to have multiple, unique addresses.
br /*) The cost of the embedded chips must drop, the figure most commonly cited is less than five cents.
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br /While the first condition is already being implemented, everyone following the history of computing knows that the second is only a matter of time. Most industry watchers believe that this basic threshold will be reached no later than 2008.
br / Therefore, there are no significant technological barriers to the implementation of everyware. The question then becomes, "Do we as a society want it?" Certainly, we want the convenience that everyware provides. By monitoring the state of health of our bodies, houses and vehicles, our comfort and safety levels will rise. However, there is an enormous downside to this as well. With the advent of everyware, personal privacy will be even more a thing of the past. It will be possible to know the location of a person at all times, both physically and in cyberspace, the people they are with, what they are doing and what they have purchased. It is also clear that divorce lawyers will try to obtain records of the locations of people in order to try to prove that the opposing spouse is guilty of some form of malfeasance. It will no longer be necessary for spies to hide in vehicles and behind bushes.
br / This book examines both the positive and negative sides of these issues and summarizes the consequences of what will clearly be a revolution. The laws regarding the use of personal data will have to be substantially rewritten to handle these issues, as the gains of everyware will be too strong to prevent the implementation. I cite as evidence the widespread use of cell phones and other mobile devices. Marketing people would find it easy to identify a customer at a purchase point such as a gas station by the number of their credit card. Once you are identified, the screen on the pump would then display items you are known to favor. The same thing can be done in stores, if you are identified when you walk by or in the store, a sales pitch targeted specifically to you would appear.
br / The recent disclosure that the American Government is monitoring phone calls points out the potential for good and bad uses for data. Guilt by association is not guilt by fact, yet it easy to see how zealous law enforcement could arrive at the former. Everyware would make that conclusion very easy.
br / I will be teaching a course in the fundamentals of computing in the fall of 2006. After reading this book, I added it to my required list and will be using it as a secondary text this fall.
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