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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
vBulletin Book Store > vBulletin books beginning with S
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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius |
Author: Joe Vitale
Published: 2007-09-28 |
List price: $24.95
Our price: $9.98
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Usually ships in 24 hours
As of: December 02nd, 2008 03:29:29 AM
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Customer comments on this selection.
 Don't Be Mislead
Since Joe Vitale writes in both the business and metaphysical realms, don't be mislead by this title. The lost secrets of success refer to secrets of advertising, not personal success. This is not to say, however, that the secrets presented in this book cannot be applied to personal success as well.
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br /This is especially true today as we continue to evolve towards greater and greater numbers of entrepreneurs. As an entrepreneur, you are CEO of You Inc. Learning how to successfully market and advertise yourself are critical entrepreneurial survival skills.
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br /It remains important to point out however, that this book is written from the perspective of how Bruce Barton, a famous advertising man in the 1920s, used his secrets in the advertising and marketing copy he wrote back then.
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br /This book contains several distinct sections:
br /* The seven secrets Barton used in his advertising
br /* The dissection and commentary by Joe Vitale and renowned Internet marketer Craig Perrine of a 1925 fundraising letter written by Barton which pulled a 100% response rate
br /* A short section on J.C. Penney who was Barton's friend
br /* A section on resources about Barton, Penney and other legendary ad/marketing masters
br /* A short section on Barton written by copywriter Jo Han Monk
br /* Six copywriting rules put forth by Barton and an elaboration of these rules by Joe Vitale
br /* Copies of rare, original ads by Barton
br /* Recommended readings and bibliography
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br /I bought this book on the basis of the title and being familiar with Joe Vitale's other books. While I wasn't looking to read about successful advertising, I am glad I did. I have no doubt that what I learned from this book will be of immense value to me as I market myself as a solopreneur consultive coach.
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br /If you are not familiar with Joe Vitale's books, this would be a good place to start an on-going relationship with him. This book is yet another example of his ability to research and bring back to life important characters from our past. In typical Joe Vitale style, this book is an easy, yet engaging, read. I found it tough to put down. When I did, I looked forward to the time when I could pick it up and start reading again.
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br /If you would like to know more about the secrets of advertising and marketing, read this book. You will be glad you did. I know I am.
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 zero limits by joe vitale
Wow, this book is more than inspirational and powerful. It will bring anyone to new heights in terms of really understanding what 100% being responsible means not only for each individual but for everyone in the world. And now, there is a Zero Limits workshop with Dr. Joe and Dr. Len where ho o' ponopono tools will be presented. I would truly recommend reading this book and treating yourself to the workshop in Maui. My husband have attended this workshop and have found it to be the most inspirational method that will indeed change EVERYTHING in our lives. We are full of love and gratitude for the work that Joe Vitale and Dr. Hew Len have done in presenting to the world the power of ZERO LIMITS. Read this book and give them away to your friends. It will change the way you LIVE and LOVE.
br /Merilee A. Warde, Certified Miracles Coach
Setting up priorities
This book helped me concentrate on what matters most. The information is precise to the point.
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