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Actionable Web Analytics: Using Data to Make Smart Business Decisions |
Author: Jason Burby
Published: 2007-05-29 |
List price: $29.99
Our price: $19.79
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Usually ships in 24 hours
As of: September 08th, 2008 02:38:37 AM
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Customer comments on this selection.
 ONLY GOOD FOR COROPORATIONS WHO NEED TO IMPLEMENT ANALYTICS
This book is great for CMOs or marketing decision makers who are looking to incorporate web analytics into their business and have no idea where to start. It walks the reader through the entire process of finding and organizing the right team, how to define your metrics of success with your website, and how to contract the right partners to work with. It should really be titled implementing a web metrics plan for dummies. Since working for a company that had all of these measures in place, the first eight chapters were useless to me personally. I did find chapters six through nine helpful in which it explains what key performance indicators to consider to determine your web sites success and collecting the right data to consider. Buy this only if you're a corporate type that needs a game plan of implementing web analytics plan from scratch.
 Great Approach
The book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it.
 Great Book To Make Web Analytics Actionable
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read for everyone from Web analytics gurus to corporate CMOs.
Excellent Overview
This book presents an easy to understand overview of analytics as a whole. It is not a "how to" book on the latest analytics software. The authors forgo the typical pretense associated with this kind of "technical" material, presenting the information in a tone that makes analytics quite fun.
 Theories and theories alone!
If you are looking for "Actionable Web Analytics" or how to "Use Data to Make Smart Business Decisions", then look somewhere else. The title of this book and the 5 star reviews given by some people here has misled me. I have red 75% of this book and finally decided to stop waisting my time. The book goes around web analytics and never gets into the point or give any specific practical recommendation.
It was a total waist of time and If there is a way I can return it back I will do so immediately.
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