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The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution
vBulletin Book Store > vBulletin books beginning with P
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The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution |
Author: Russell McGuire
Published: 2007-09-28 |
List price: $27.95
Our price: $15.84
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Usually ships in 24 hours
As of: November 20th, 2008 07:22:59 AM
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Customer comments on this selection.
 A book about moving away from bricks and mortar shops and going online as a digitized company.
br /I liked this book. It reminded me that the way we do business in the US, Europe,and worldwide is changing. Personal computers, the Internet, and cell phones are tools in a digital world. And these tools enable a business to be mobile or remote from the customer. The author calls this the beginning of the Age of Mobility (AOM).
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br /Not all businesses have accepted the fact that we are entering AOM. And not all customers are willing to take advantage of the AOM in making their purchases. But times are changing and the shift to the AOM is moving quickly today. This book explains a seven-step process by which any business can shift its operations to take full advantage of the AOM. These seven steps include:
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br /Step 1: Digitize
br /Step 2: Connect
br /Step 3: Evaluate
br /Step 4: Limit
br /Step 5: Position
br /Step 6: Protect
br /Step 7: Learn from your customers
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br /So when is a law firm going to provide legal advice via email instead of through face-to-face sit-down consultations? When are document reviewers going to be able to do legal discovery work from their bedrooms instead of commuting to some law office? When will the big chain bookstores go out of business because their rent bankrupts them? This will happen at some point when the AOM really kicks in. We're not there yet. But this book explains that the day is coming.
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br /I would have liked the book better if the line spacing of the book had been smaller. The book was not all that long and the line spacing made it appear the book was being artificially elongated. Also, I would have liked the book better if the endnotes at the end of each chapter had been saved for the end of the book or possibly omitted altogether. Seeing them made be feel like I was reading a high school term paper. But the content of the book was good. And the writing was reasonable. 4 stars!
 Mobility is the new Internet Age
McGuire is a smart guy and I love everything he writes. He's deep in the Strategy group at Sprint and knows his mobility as well as his technology. He's got this knack of prognosticating the future of techology around us, and how it will impact you, ... and it's really important, I think, to read what he writes, if you are going to stay abreast of all that's going on, and it's impact on you. (And I'm a consultant so I'm already supposed to know all of this stuff.)
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br /In The Power of Mobility, McQuire posits and then backs up that the Next Technology Revolution will be all built around mobility, and if you want to keep your job, whatever that is, you'd better be thinking now about how to build mobility into your products and strategies. And then he tells you how to do it and how to think mobility in all aspects of your operations.
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br /The book is a quick read, but in its examples, it brings home the issues he's talking about. You can only agree with his fortune telling about mobility, and what this means for your business. Then presumably the hard part begins for all of us -- enacting powerful mobility strategies to keep up with the new Age of Mobility.
Author's Notes
I am the author, so I'm biased :)
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br /Here's how I describe The Power of Mobility:
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br /When the Internet wave hit corporate shores in 1995, half the business world said Oh wow! and half said Oh no! That bifurcated reaction is typical of technology trends that disrupt how business gets done. The same emotional responses erupted in the mid-1980s when computing power burst out of the basement and onto workers' desktops.
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br /Strong positive and negative responses are totally justified as disruptive forces release both power and danger that radically impact the rules of competition. In fact, in both the above cases, the impact lasted over a decade, with management attention dominated by capturing the power and managing the danger of the PC from the mid-1980s and capturing the power and managing the danger of the Internet from the mid-1990s to today.
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br /Whenever technology disrupts business patterns, the companies that catch the power wave and avoid the danger reefs create tremendous value for their customers and ultimately for their shareholders. Obviously, seeing the wave coming makes a huge difference.
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br /Amazingly, although most companies chose to ignore them, there were clear indicators well in advance of both the PC and Internet revolutions. Moore's Law observed the financial reality that anticipated the economic benefit of moving computing power from the data center to the desktop. Similarly, Metcalfe's Law modeled the chain reaction of network value creation that drove sudden rapid adoption of the Internet. Business leaders and technologists are obliged to scan the horizon for the indicators of the next technology wave that can either crush them or carry them to new heights of success. The Law of Mobility raises the flag on the impending deluge of power and danger unleashed in the emerging Age of Mobility.
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br /The core of the book is The Seven Steps to the Power of Mobility. This section clearly defines the specific thought processes and actions required for businesses determined to win in the new Mobility Age. Additionally, the book includes seven specific examples of companies that have successfully followed the seven steps to redefine the rules of competition in their industries.
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br /Although the primary focus of the book is on the implications for businesses, every reader will resonate with the changes that are described that are infiltrating every aspect of our lives. A powerful aspect of the book, and truly of the Mobility Age, is that the continued blurring of the lines between our work and our non-work lives allow us to envision and apply the Power of Mobility to our everyday activities in a way that is captivating and exciting.
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br /We live the Power of Mobility everyday. The grocery list e-mailed to my phone as I drive from work to the store. Checking project status while standing with my son in the Lego aisle at Toys-R-Us. Providing coaching to a team member heading into an executive meeting while I'm stuck in traffic during a family vacation. The Power of Mobility not only creates value for businesses, but frees us as employees from the tyranny of time and place that has for so long defined our jobs and often kept us from enjoying life.
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br /This book's value will be measured by how well it helps you look forward, to envision the Power of Mobility in your business, and to implement the steps required to turn vision into reality. What in any business today is fixed that, if it were mobile, would create tremendous value for customers? What steps must you take to deliver that value and win their hearts and wallets?
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br /Consider rental car companies. A decade ago, returning a rental car meant writing down your mileage, going to the fixed location office, standing in line, completing the check-out process, and hopefully still catching your flight. Today, that process has been mobilized. An agent comes to where you have stopped the car. Even as you unload your luggage, they are recording your mileage and printing your final receipt. In no time you are off to catch your flight.
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br /This simple example has radically changed the rules of competition in the rental car industry. Every business has to ask how they can capture the Power of Mobility to redefine the rules of competition in their industry to their advantage. Every business also needs to understand how mobility can expose them to new kinds of risks and new types of operational costs that could radically alter operating expectations. How can those dangers be identified and managed before they become critical issues?
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br /We need a crystal clear picture of the power and danger to be unleashed by mobility and this book delivers.
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