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E-Mail Marketing For Dummies |
Author: John Arnold
Published: 2007-11-19 |
List price: $21.99
Our price: $14.95
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Usually ships in 24 hours
As of: July 04th, 2008 01:14:49 PM
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Customer comments on this selection.
 Email Marketing for dummies
If you are a fan of the Dummy books like I am you will not be disappointed with this one.
*great facts and details
*also get theory which is critical to reapply to your situation
*great resources included in this
I love that they sometimes give you to much information and over simplify things. This makes it even easier to learn becasue everything may not be new.
A Great Resource for Every Small Business Owner
John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign. It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come!
Great for Starting an Email Campaign
I thought the book was informative, practical, and concise. It had many good features, but its best feature is its ability to explain how to create an email campaign based on your business' objectives and get great results. I thought John Arnold did a great job in writing this book.
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