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Advanced Web Metrics with Google Analytics
vBulletin Book Store > vBulletin books beginning with A
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Advanced Web Metrics with Google Analytics |
Author: Brian Clifton
Published: 2008-03-31 |
List price: $39.99
Our price: $26.39
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Usually ships in 24 hours
As of: September 06th, 2008 02:23:57 PM
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Customer comments on this selection.
 How to find the needle in the haystack
This is the long overdue "how to" guide for Google Analytics. You can get started tracking your web traffic without this book, to be sure. But, this book goes beyond the help section provided on the Google Analytics site. If you're trying to understand the web traffic on your site, try using Google Analytics. It's easy and free. This book will help you along. While the title describes the book as Advanced, it's not really that technical. Even the most technical sections are pretty easy to get through.
 THE Google Analytics guide
One of the few guides that covers the newer Google analytics ga.js code. I found chapter 11 an immeasurable help for guidance in monetizing a non-ecommerce website. Well laid out with useful screenshots and comprehensive scope, this is the one guide you will turn to everyday. I am always getting more ideas and finding different ways to get the most out of Google Analytics with the insights provided in this book.
Excellent Reference on Google Analytics
Brian did a fantastic job in his book "Advanced Web Metrics with Google Analytics". The material was very easy to follow and was very well structured.
Web Analysts who are involved in Google Analytics configuration and implementation will find the book very useful. The book covered basic setup and implementation tips as well as best practices and advanced techniques that will allow you to get the most out of Google Analytics.
If you are on the marketing/analytics consulting side, you'll find the book extremely useful as well. I liked the way Brian "segmented" the stakeholders into categories such as webmaster, marketing manager, etc. and recommended metrics and KPIs to address the concerns and needs for each of the stakeholders.
Whether you are on the marketing side or on the technical you'd definitely have an appreciation for the chapter on "Real-World Tasks".
If you are thinking of using Google Analytics, I highly recommend you read this book prior to any implementation work. Or, if you are using Google Analytics already, you definitely want read this book to get the most bang out of what the tool offers.
In our agency, we have added this book to our "must read" list for our Google Analytics technical Specialists and Analytics Consultants!
The Manual on GA
This book could be titled the Manual for Google Analytics that should've been released when it was launched.
It has a lot of tips to help you get the most out of GA and has Brians own insight and knowledge on how to use the data in an actionable manner.
I was very impressed with Brians technical knowledge of the tool and some of the things he explains in detail such as how to track outgoing links, page load times and how to customize the javascript will be useful to anyone using GA seriously.
Brian also explains the importance of KPIs and how to make sense of the data from different business perspectives which is key to making website improvements.
Overall, it's technical (it needs to be) and very comprehensive, a great one to keep as a reference when you're stuck with something about implementing or using Google Analytics.
Steve Jackson
International Co-Chair
Web Analytics Association
The Best Book on Web Analytics I Have Ever Read
I just finished reading Brian's book and want to let you all know that this is by far the best book I have ever read on web analytics. I now have over 10 pages of notes and ideas to apply to my work as a result. No combination of blog posts, speakers or articles can provide this kind of comprehensive, actionable knowledge. I have yet to come across anything even close to as helpful as this book for both Google and general analytics strategy and techniques.
I work in the search marketing / analytics field in a digital-centric agency setting and will be recommending this book to everyone I work with. This is a must read for any person or company involved in digital media, analytics, usability, web design or any other online field.
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