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Inside Yahoo! Reinvention and the Road Ahead
vBulletin Book Store > vBulletin books beginning with I
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Inside Yahoo! Reinvention and the Road Ahead |
Author: Karen Angel
Published: 2002-04 |
List price: $27.95
Our price: $22.36
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Usually ships in 24 hours
As of: September 06th, 2008 02:59:47 PM
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Customer comments on this selection.
 Humorous and Informative
I like the style of the author, the reading is fun and humorous but it's full of information on how the Yahoo started and where it is heading now. I like the concept of Yang and Filo, giving to community first before making a profit. The book is definitely a keep for files and future example when building a community websites which i am now.
Nat
 Name says it all
I used this book as a starting block for a thesis I am working on. The information within the book provide insight of managements ideas and fundamentals. By no means should this book be used as a guide for the Yahoo's due to the flux of the Internet. Instead it a guide to the historical reference on what makes the company tick.
After reading/studying the book, the founders principles still exist at Yahoo today... Focus on creating a social-engineering product (Yang) and consumer interface to the Web (Filo). Understanding this, recent moves by Yahoo make more since (e.g. acquisition of fliker and role out of 360.)
Furthermore, if you want to read about one of the four leaders in the Internet bubble, this is a very good book. It does a good job showing how the company ran a race against the other information providers at the time, Lycos and Excite. Finally, the author did a good job illustrating how company survived the busting of the bubble. If you have the time, and are interested in the company, it ought to be money well spent.
Interesting history, maybe a bit dusty.
This book is basically the history of the 500 lb gorilla of the dot-com debacle. It follows Yahoo! from its birth in a Stanford trailer up through the pits of despair in late 2001.
I personally learned quite a bit about the forces that shaped this "walking contradiction" of a company. For me (as a geek) the most interesting part was the history of what technologies and services have been rolled into the Yahoo! brand, including early plays into VoIP as far back as 1998 and Yahoo!'s short fling with adult content.
Lost a star for the (I felt) boring profusion of financial figures every few pages. Yes, the difference between GAAP and pro-forma reporting blah blah and stock rating by Bleedle and Blarney was changed fom zzzzz.... Some of this pure finance speak is obviously necessary to the story, since a lot of the action pivots on economic calamity. It just seemed that the book occasionally became the history of YHOO the stock instead of Yahoo! the company.
For "ancient history" (in Internet time) the book is a great resource. I'll still need something to fill in the gap between the ending of this book (the expectation at end of 2001 that Yahoo! would die, become irrelevant, or get acquired) through modern times. But taken for what it is, it's a handy reference.
 Very Informative but lacks analysis
The author has used her sources effectively to delineate the Intenet boom and its subsequent fall, by describing Yahoo's growth from a Stanford trailer into a media company. She has captured the frenzy of the late 90's and takes the reader through the numerous accquisitions and investments in Silicon Valley. At the same time the book is an overkill with the excessive information provided and at times reads like an encyclopaedia with figures thrown in liberally. The fact that Yahoo hasn't cooperated with the author is evident in several places. Overall its a good read
A competent job, but lacks real insight
Like many other writers about technology companies, Karen Angel has simply read a lot of newspaper and magazine articles about the company, interviewed some knowledgeable outsiders (key insiders did not cooperate with her) and organized the resulting material in chronological sequence. If, like I, you are interested in learning the basic facts about Yahoo!, this book will suffice, but don't expect anything in the way of new revelations or searching analysis.What comes across is a group of relatively bright young computer nerds who happened to be in the right place at the right time, decided that they were the Christ, and imploded from their own greed and hubris, professing all the while their personal integrity. Urrrppp!
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