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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
vBulletin Book Store > vBulletin books beginning with N
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers |
Author: Robert Scoble
Published: 2006-01 |
List price: $24.95
Our price: $16.47
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As of: July 04th, 2008 01:18:39 PM
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Customer comments on this selection.
 Leading through transparent communication
Robert Scoble changed the face of Microsoft with his authentic and transparent blog. His blogging ideas should inspire other companies to engage in more conversations with their customers.
Author, "Trust is Everything: Become the leader others will follow"
 Makes you think
Naked Conversations gives the great background information for anyone new to Blogs and their impact. The examples and links are powerful examples to anyone considering tipping their toe into the rising waters of blogs.
From a technicians point of view, I also enjoyed the book. I enjoy any book that makes me think. This book made me think of other ways blogs would be valuable to the business and IT "inherit friction." Because of this book, I'm testing my theory.
I LOVE BOOKS THAT SPARK IDEAS! Read this book and have your own spark initiated.
Great for business owners and media and web junkies
The first book on blogging I read was Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture by David Kline, Dan Burstein, Arne J. De Keijzer, and Paul Berger. The second was this title. If you're really interested in blogging as I am (I run a forum for bloggers at WebLoggers.ORG), try them both, in that order.
This book is more suited to serious bloggers and to business owners and managers. (I say that as the owner of a 12-person web design, internet marketing and video shop.) I'm a fan of Robert Scoble's video blogs, though it took me a little time to get used to his unpolished production values and straight-ahead interview style. The book is more polished than Scoble's video blogs and I enjoyed finishing it in a single Summer day on vacation last year.
Naked Conversations illustrates the wisdom of transparency in our dealings with one another and correctly suggests that blogs be written by real people about real concerns - not a bunch of marketing hype.
Regards,
Keith Klein
A Must Read for All Want-to-be Bloggers
A whole new business is built around blog coaching (being built) and is it really necessary? Do Scoble and Israel provide enough? I would say they provide a great framework through which any writer worth his salt in expressing his thoughts can work from and thrive.
At what point do we need to have our handheld by a "coach" in something that is so subjective? Naked Conversations provides insight into what has been done right and what has been done wrong in blogging. The book is a book of principles and then illustrated through true life examples.
Through various points in the book, the sheer volume and back and forth of what one blog has done right and what another has done wrong seems so repetitious that it might lull you, but its method is to drill home the true importance of the message that each chapter impresses upon you.
So instead of telling you what to do, a set of principles has been created from what has and what has not worked in the authors' eyes and it's up to you to apply them.
In-Depth Review of the Book
Naked Conversation is an explanation of how blogging works, and how useful blogs can be to companies. It discusses how blogs have taken the world over, and the trend has maintained its drive.
With this book I feel that people in general, and companies alike, need to get a better understanding on blogs and how they work and how they can
help you.
SEE MORE AT http://satisfyingsolutions.com
Here's a concise overview of the chapters:
Chapter One Souls of a Blog
In this chapter it explains how a blog can change the image of a company.
Chapter two Everything Never Changes
This chapter talks of blogs being a revolution.
Chapter 3 Word of Mouth on Steroids
It talks on how word of mouth helps give a company credibility.
Chapter 4 Direct Access
In direct access it explains how you have to remain as you are.
Chapter 5 Little Companies Long Reach
This chapter shows how smaller companies can gain attention, and shows them how.
Chapter 6 Consultants Who get It
This chapter talks about how blogging works within the marketing industry.
Chapter 7 Survival of the Publicists
With publicists it's a survival of the fittest mentality.
Chapter 8 Blogs and National Cultures
It speaks of how blogs have effects on other cutures.
Chapter 9 Thorns in the Roses
This chapter discusses the bad side of blogging.
Chapter 10 Doing it Wrong
It discussed how you can do mess up with blogs.
Chapter 11 Doing it right
In this chapter it show the correct way to do the blog.
Chapter 12 How to not get dooced
In this chapter it shows how not to get looked over in the blogging world.
Chapter 13 Blogging in a Crisis
It speaks on how blogs can go wrong or the need of a "failsafe" blog for emergencies.
Chapter 14 Emerging Technology
It talks in this chapter how technology is steady evolving.
Chapter 15 The conversation Era
The last chapter talk about how blogs are more than a fad.
I believe that if I were looking for more information on blogging this book would be a good find. It speaks from the level of a normal person, and to companies. It also looks at all sides of blogging rather than only focusing on the pros, it also focuses on the cons.
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