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Unofficial Guide to Starting a Business Online (Unofficial Guides)
vBulletin Book Store > vBulletin books beginning with U
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Unofficial Guide to Starting a Business Online (Unofficial Guides) |
Author: Jason R. Rich
Published: 2006-01-04 |
List price: $18.99
Our price: $14.81
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Usually ships in 24 hours
As of: November 20th, 2008 04:28:50 AM
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Customer comments on this selection.
 Get Started with this book.
Jason R. Rich has written a useful book that tells the newbie to web business how to get started. You will find lots of information, references, hints and suggestions to begin your own online business. If you don't procrastinate, it is quite possible for you to achieve your entrepreneurial goals.
 The Unofficial Guide to Starting a Online Business
I've just completed the book and found it to be helpful. Some of the material seems to me, a rehash of the late 90's Internet nonsense but over-all, the book was good. I am buying a copy of it and recommend it to others. I know some other reviewers knocked the book but I have read only two others on the topic and this one is pretty good. It is thorough, covers most you would need to know and has interviews with some start-ups that have done well. I don't agree that going on-line is a better resource as some reviewers have said; who has the time to surf all those sites, trying to locate the information. Read this book and others, you will be glad you did.
A start-up guide packed full of information for an online-based retail business!
This book provides step-by-step guidance in starting an online retail business. There is a ton of information crammed into this book which is divided into six sections and many chapters:
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br /1. In Business, Preparation is Everything
br /2. Getting Your Business Online
br /3. An Internet Presence for Existing and New Businesses
br /4. Promoting Your Site
br /5. Improving and Analyzing Your Site
br /6. The Experts Speak
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br /As someone who has read many books on virtual businesses, online presences, Internet marketing, and online retailing I could appreciate all that the author covers in this book. Unfortunately I doubt someone with my background is the intended audience for this book. I think someone with less knowledge on the subject would be the person to want to read this book. And such a person is probably going to be disappointed with it.
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br /I found the book to emphasize online retail businesses to the exclusion of online service businesses. That's fine and dandy if the title of the book had specified that the material related to "Online Retail Businesses." There was a lot of talk devoted to shopping cart aspects of Web sites and to eBay topics. If I wanted to read about eBay, then I would have picked up an eBay book.
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br /My favorite part of the book was where the author at page 96 told me about how to easily add shopping cart functionality to a Web site that I had built using Microsoft Frontpage. Supposedly there is an outfit called Richmedia Tech that provides help in doing that.
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br /The slant on the type of business the author was talking about in his book showed itself particularly in Section 4 regarding how to promote your Web site. There was no mention of writing articles, giving seminars, or becoming a public speaker which are normal ways to promote a Web site that helps market services rather than products.
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br /If you are planning to use eBay in your business in ANY way, then I highly recommend you get a copy of this book. It is a great supplement to any reading you do on the subject of eBay. However, if your business idea or existing business has no need for an online retail storefront, then skip this book. There are other books available that are more on point for you to read. 4 stars!
This book gave me some new ideas for my On-line business
I started my own business and have been selling books online for over 5 years (and doing very well thank you), and I also volunteer in my free time as an outplacement counselor for a local non-profit training facility, so I have had a little bit of experience in business; and I have to tell you after reading the dreadful reviews I picked up a copy of this book just for grins... not! This book has some really good ideas. True there is no magic bullet, but that's just it, this book gives good direction and if you have a half-way decent brain and some ambition you will do the rest. My biggest problem as an outplacment counselor (whose job it is to help people to go out there and look for a job) is motivating them. I give them the direction but they want the easy fix. This book will not give you an easy fix, but if you want some good solid ideas ... read this book.
 Complete Waste
The only thing to be learned from this book is if you have a catchy title and access to bookshelf space, you can sell anything, even 414 pages of filler. pAmong the pearls of wisdom is the advice that you can compare features of different computer brands by shopping at your local computer store. I'm not kidding!pI was so insulted by the banality of this book that I was moved to write this review.
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