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The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time
vBulletin Book Store > vBulletin books beginning with G
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The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time |
Author: David Vise
Published: 2006-08-29 |
List price: $14.00
Our price: $11.20
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Usually ships in 24 hours
As of: September 07th, 2008 04:22:21 AM
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Customer comments on this selection.
 The history of the most popular search engine
How did two Stanford Ph.D. students create one of the world's most recognizable brands in just a few short years? This book profiles both the company and its founders, and provides insights into a company that has consistantly defied conventional wisdom on its way to unprecedented success. Beginning with a vision of a search engine that would provide users free, fast, and reliable access to all the information on the internet, Larry Page and Sergey Brin have build a loyal following of users. This book is filled with inside glimpses into the history of Google and the challenges is faced on its way to success, as well as its unique cooporate atmosphere and vision. A great book for anyone who wants to understand just how this unconventional company has become so successful in such a short time.
 A company that provides a "Perk" for a good reason!
David Vise captures the true concepts and ideas of Larry Page and Sergey Brin. The reader can not lose their focus with the research, knowledge of the founders purpose within each paragraph or for that matter each chapter. I highly recommended this book to anyone who has the curiosity for business. The mixture of knowlegde the author describes on how each and every employee is cared for creates a vision that the founders wanted from the beginning. The chapter that described the Chef that made "Buttermilk Fried Chicken for Elvis" was very interesting. The book is a must reader for anyone...
 Skip the book, just use Google
The Google Story is not written well at all. It is a poorly written ad for Google, Standford, and a couple other people. All you get from the book is that you should do your doctoral studies at Stanford since they are all about capital gain there, and are willing to pay for your patents.
The Google guys were not normal in the slightest. They raised $900,000 from family and friends in a matter of months. Normal people couldn't get money like that in a lifetime.
Persuading the venture capitalists to let them maintain power is rather interesting though. I will give them an credit for that.
The book just has a bunch of random, vague events that anyone could find on Google is they searched. Wikipedia probably has a better description of Google than David Vise.
Don't waste your time with this book. Get online and read about Google if you want to learn more about them.
 The Traditional Media Empire Strikes Back---The Sequel
This is a compelling narrative detailing how the company grew from the brainchild of several Ph.D. students to a powerful if unconventional business in the Internet advertising and e-commerce marketplace. But recent studies released by comScore and Nielsen that raised questions about the effectiveness of AdWords/AdSense have fueled skepticism about whether the Google AdWords/AdSense model will remain marketers' advertising tool of choice going forward (Reviewers' note: the company is also the owner of online display advertising platform DoubleClick).
Great book, though still a draft
I think this book is great, I have to say I devoured it which means that it keeps a great flow.
However, I think it lacked some unanswered questions, seems a bit pro-Google, and it lacked a final chapter. In short, it needs a strong editorial review which would have send the authors back to the drawing board to polish some details.
1.- One constant question: How did Google managed to cope with the computer power on a constant growing demand (they broadly speak about a computing law) - this is critical to Google being fast.
2.- When it speaks about the Google Earth it fails to mention how did Google manage to get those pictures from NASA.
3.- When it talks about News Google it fails to speak about the lawsuit that was lost in Belgium where Google had to take down many newspapers and allegedly banned Le Soir and other publishers from the searchengine.
4.- There are many parties who claim that Google has destroyed their business by banning them without a reasonable explanation (include reference to Google Watch). It should include Game words such when "Bill Gates" showed strange results. Though si fair to say that the chapter Trick Click does cover the core critic to its ad revenue.
6.- More importantly, the last chapter talks about DNA (and other stuff). They should have decided either to split this chapter and add a conclusion. Is just frustrating as a reader not to know what should one expect from Google in the future: will Google become Evil through Cloud Computing and other long crawling spiders? What should it await Google?
These authoritative writers should be able to wonder in such answers.
7.- Finally, -yes - unfortunately updating is needed in such as fast changing world. Is justified, because of the popularity of this book. So do add a note to the European Parliament's report on Google, Cloud Computing and its venture in the mobile world (or maybe write a second book Google II?).
Enjoy reading this book,
Sergio
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