Customer comments on this selection.
 if you have a website or are getting one, BUY THIS BOOK!
The Big Red Fez will take you about 20 minutes to go through. I learned why websites and work and why they don't. Seth's ideas and concepts are clear and easy to understand. You have a choice. Spend tons of time and money on what you think are great ideas or you can be smart and buy this book. This book has been a HUGE help to the growth of my website, [...]. I give it out to all my family and friends.
Is your web site turning away customers? FInd out!
This is a book for business owners, decision makers, people who hire Web designers, Web designers and people who think they're Web designers. The Web is full of sites that are beautifully coded, full of glorious graphics, very flash-y, and are impossible to use. Find out if your Web site is scaring away customers, supporters, donors and others you want to attract. Seth Godin, former marketing director at Yahoo.com, tells you in plain English how to avoid the most common - and some not-so-common - Web design mistakes and build Web sites that work for you and your customers. Read this book today!
 Insightful, Witty and Ahead of its Time!
Unfortunately I didn't see this book when it first came out... it may have possibly saved me thousands of dollars in misspent Internet Marketing. Regardless, this book is still very relevant today in so many ways. It must be because as a marketing coach and consultant specializing in Internet Marketing, I still see far too many Web site owners making many of the same mistakes pointed out in this short yet power-packed book today... some 7 years after this book was written! This is a must read for anyone who either currently owns, or is considering owning a Web site to market their business.
 Bad, bad Epson!
It took me about 20 minutes to read this very small book. It points out several examples of bad web pages and bad user experiences - repeatedly with Epson, and all pretty much common knowledge. Most of the problems discussed are huge glaring problems, not the subtle ideas that make a good site great. Part of the problem with this book is that it's age is showing. I don't recall seeing a single css based site. They look like primitive HTML. I think that now people have grown beyond most of the problems he discusses. The book wasn't expensive, didn't take much time to read, and I probably did get something out of it, although at the moment I'm not sure what. I forgive this author because of his other work, which I've found, for the most part, to be excellent.
A "Keep-It-Simple-Stupid" Approach to Web Usability
Godin does it again. This time, throwing his big red fez into the realm of web usability. He follows the simple formula of showing us page after page of webpage examples. After a bit of this healthy bombardment, we see clearly that so much can be streamlined. For professionals, he makes us aware of the nuisances we create for our users with our clunky, unfocused pages. A good companion to the book, "Don't Make Me Think". Highly Recommended even at this late date of 2007.
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