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Strategies and Tools for Corporate Blogging
vBulletin Book Store > vBulletin books beginning with S
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Strategies and Tools for Corporate Blogging |
Author: John Cass
Published: 2007-04-30 |
List price: $29.95
Our price: $26.95
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As of: December 04th, 2008 06:38:43 PM
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Customer comments on this selection.
 Blogging is about listening
John Cass blogs at PR Communications where he writes knowledgeably about industry. He's also a fellow at the Society for New Communications Research (SNCR) and is past president of AMA Boston.
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br /Strategies and Tools for Corporate Blogging is an informative and useful book that aims to give the reader the tools and strategies to develop expertise in how to build a successful corporate blog and to enable the reader to conduct effective corporate blogger relations. He makes several important points along the way.
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br /* rather than blogging exclusively about products and services, the better strategy is to create a forum for discussing customer issues and concerns.
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br /* blogging is about listening, and involves customer service and product development.
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br /* PR professionals have many of the skills and strategies needed in today's new media world, but they still have much to learn from other professions if they are to succeed in blogging.
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br /The book's only major drawback is an apparent lack of professional editing. Nevertheless, I would recommend this book, along with a couple others I've reviewed: Blogging for Business by Shel Holtz and Ted Demopoulous (Kaplan, 2006), and Naked Conversations by Robert Scoble and Shel Israel (Wiley, 2006).
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