| Welcome to vBulletin FAQ |
vBulletin FAQ Navigation
Getting Started
Customizing your vBulletin
Search Engines & SEO
Making Money with a Forum
Promoting your Community
|
| Get your own vBulletin Today |
|
| Webmaster Help |
|
|
|
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
vBulletin Book Store > vBulletin books beginning with W
|
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time |
Author: Maria Veloso
Published: 2004-06 |
List price: $21.95
Our price: $14.93
|
Usually ships in 24 hours
As of: October 06th, 2008 03:41:38 PM
|
|
|
Customer comments on this selection.
 How to write SPAM
After reading all the positive reviews for this book, I thought it was the perfect answer to helping me update my web copy skills -- turns out I should have been reading the negative reviews. This book teaches you how to sell like a truly slimy salesperson. Anyone who actually actively surfs the internet and is familiar with it will read her 'formulas' as just about as creepy as it gets, not to mention the kind of information one glazes over as blantant false advertising.
Two examples of unsettling information in this book are: 1. when she recommends that if you want to have a website that's as good as a competitors, to copy their 'sales sheet' for five hours until you practically become them. CREEPY. 2. When she suggests using hypnotism in your writing to get people to buy stuff they maybe don't actually need. It feels like Marketing 101 for the used car salesman from hell.
This book is for ruthless, dirty, greedy people who don't want to contribute their own voice to a shop/website but want to sell the useless to the naive using 'keywords' that mean nothing and gimmicks. This book was a waste of money and time, and I have little respect for anyone who feels otherwise.
 Web copy that sells
I was looking for advice on writing copy for postcard marketing and after reading "Web Copy that Sells" I was very surprised that Maria Veloso covered that in Chapter 6, the opt-in offer, but in a very limited way. I think Chapter 4, Crafting Your Copy connected best with me because that's the craft in which I would like best to succeed. The book is geared toward onling marketing I think since Ms. Veloso is so well versed in off-line marketing that many of the principles could be applied toward a hybrid on-line/off-line marketing effort but with additional learning resources needed. This book will definitely stay on my shelf as a resource guide.
Fabulous info!
This book gets right to the point and gives really wonderful and complete information on how to write excellent web copy right off the bat. She really knows her stuff. There are a number of things here that I haven't found anywhere else, and even where the info was duplicated in another book, most likely they learned from her. I had good info before, she just ramped it up about three notches.
I highly recommend this book. I intend to use it to promote my book, Invited To The Light and all the articles that companion it on my website http://secretsfromthelight.com.
I consider this wonderful book a MUST have for anyone, like me, who is just getting into the business of internet marketing. It's VERY well put together and she gets right to the point. A LOT of direct information, not overwritten. Excellently edited.
Every Marketing Copywriter Needs to Have this!
Great book! Dives into the pyschology of marketing copywriting. Shows you how to set up the structure of a marketing piece. (creating a need, filling the need with your product, etc.) Very helpful tid-bits and nuggets of information. Also has great email copywriting tips too. The perfect writing companion for any marketing copywriter. I read this before I became a copywriter and am so glad I did. It helps explain the underlying factors of why people buy--and how to manipulate the mind with well crafted copy. Excellent, fairly fast read. Has examples of websites and emails in the text. I plan on high-lighting and dog-tagging mine in the years to come!
Bravo!
I love the way Maria not only lays everything out for you in a step-by-step method, but she also takes you on a journey of the psychology behind why people respond to direct marketing.
For people who want to use the itnernet to sell a product online, this book has it all. Furthermore...beyond just websales, it is a great and valuable book about direct marketing methods in general.
She knows her stuff. I found myself, taking notes on my kindle and highlighting numerous amounts of text.
In short...buy it...you'll be glad you did!
|
Similar Listings
|
|
Our vBulletin book picks:
|
|
Find more vBulletin related products of interest.
|
