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Overture and Yahoo Advertising: Plus 110 Tips and Tricks |
Author: Editors of BottleTree Books LLC
Published: 2005-03-30 |
List price: $14.98
Our price: $14.98
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Usually ships in 24 hours
As of: September 07th, 2008 04:39:18 AM
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Customer comments on this selection.
 Very Outdated
Don't waste your money. This book was written before Yahoo changed there pay per click marketing programs. Very little of the information provided in this book is still applicable.
 very good and timley stuff
I bought this publisher's other Pay-Per-Click book called "Google Advertising A-Z and found it very useful. While PPC advertising on Yahoo is not as mysterious bedcause you have full visibility for your position in the ad column. I knew I didn'n know all the nuances of Yahoo advertising so I gave this book a try since it offers 110 tips. It is larger than the Google book and gives much insight into bidding strategies like how your competition can set their one pennie below yours so that you pay the max per click and their bid can drop to ten cents! I also enjoyed the foreign country advertising section, which is something you must manage separately
for each country under Yahoo that you do not have to do with Google. (They really need to fix this!) The section on how to get free $50.00 Yahoo click coupons is good for new PPC advertisers and is like getting the book for free. The tips throughout are great. Thumbs up.
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