Customer comments on this selection.
 Easy read
This book is an easy read, practical and simplifies everything you may have read so far about promoting your business online, on myspace, Youtube, blogs, etc.
What I enjoyed about it, was that it's not a very big and boring book, while it covers everything you need to know. It was just like reading magazine articles, for me. I highly recommend it, specially to people new to `marketing online'.
www.bigpetsupply.com www.bulkbuysonline.com
 Basic info quickly growing outdated
This is a helpful book for navigating the waves of social networking. It's a quick read, with useful links and helpful tactics for the non-geek to leverage the web in marketing their business.
Unfortunately, any book of this sort quickly becomes outdated - social technologies ebb and flow that quickly. A *huge* portion of the book is dedicated to MySpace, for example. One tiny paragraph is devoted to Facebook. As I am a FB user and don't bother with MySpace, that means several of this book's chapters are useless for me.
LinkedIn, Flickr, uTube and all other big networking sites also rate a tiny blurb, no more. Twitter isn't even mentioned! This is a 2007 book and already out of date.
Useful chapters include setting up your website, starting to blog, and hooking your brand into the blogosphere. A few pages cover developing your blog content over the long haul. Using Technorati, Digg and Del.icio.us is touched upon.
I found the passage on building a guest column interesting. The viral video/podcasting chapter has decent, albeit bare bones, basics. I also appreciated the nuggets on using Amazon, analyzing traffic stats and monitizing your site.
Overall, anyone already familiar with the basics of MySpace, tagging, developing a blog, using Amazon's review system, setting up RSS and so on won't learn much from this slim volume. On the other hand, this book offers an easy introduction to web 2.0 marketing that social network newbies won't find intimidating.
Great tips, quick read
I discovered this book on MySpace on Steve Weber's page and had been curious about it for a while. I finally got my department to buy it for us. It's a great book, easy to read and soak in. Weber has some great ideas--and he's makes his ideas understandable even for those new to podcasting and other forms of social media (like most of my department!).
A brilliant insider's guide to word-of-mouth marketing on the Web
I'd never realized what was possible with social marketing online. This book shows how it's possible to get more effective marketing WITHOUT spending money on advertising! This is a concise, lucid guide on how you can get it done. Whether you want to use blogs, MySpace, FaceBook, reviews or any other Web site, the answers are all in here.
 Not Enough Meat
I was expecting alot more meat in this book. It just gave you a basic understanding of webiste promoting. It didn't give you any step by step details in how to do it. People are looking for a step by step guide in doing things.
WES
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