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The Long Tail: Why the Future of Business is Selling Less of More
vBulletin Book Store > vBulletin books beginning with L
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The Long Tail: Why the Future of Business is Selling Less of More |
Author: Chris Anderson
Published: 2006-07-11 |
List price: $24.95
Our price: $16.47
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Usually ships in 24 hours
As of: July 25th, 2008 11:53:49 AM
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Customer comments on this selection.
 The Long Tail by Chris Anderson
This is a very informative book and helps one to understand the logic behind online retailers. I learned about the "long tail" topic during my graduate studies and had the opportunity to read Chris Anderson's book on the entire topic. I decided to take this opportunity to explore the topic in greater detail and found the book to be very insightful and intuitive. The book explains all the things scholars are inclined to believe and helps us to put everything else into perspective. Mr. Anderson gives insight into industry terminology (i.e. "watercooler effect") to help communicate certain phenomena and to give the concept definition. I am very grateful to have had the opportunity to explore and learn from such a magnificent author and educator. With all that I have learned from the text, I plan to utilize its contents in the "real world" to help others understand its implications for the future in retail.
The Long Book from a Short Article
PROS: Well written, fluid prose, clear headers guide the reader, useful observations on how the Internet has changed many industries, excellent for the business reader and entrepreneur.
CONS: Although the author generally writes in a concise writing style (which is nice), the book could be even shorter. Indeed, it grew out of a Wired article.
CONCLUSION: The reason I didn't give it 5 stars is that I wasn't left amazed and blown away. It's a nice book. Well written and researched. Get it if you're an entrepreneur or you love to read how the Net disrupts industries. If you're only moderately interested in these subjects, then just read the Wired article and/or the user comments on this book.
 In Theory, Communism Works...
Where do I start?
I was really looking forward to reading "The Long Tail". I believe if I read "The World Is Flat" after I read this book, I would enjoy it more. After reading the Friedman book, and seeing the mostly recycled studies and facts Anderson uses here to justify his argument, I feel like I was reading the same book all over again. Ditto on Wikinomics, but I digress.
Here's the real problem with this book: There is a major assumption on Anderson's part that regular people like you and I can create content and sell it. Even if its bad, someone will buy it. Maybe, but no where does Anderson or any of these web futurists ever touch on how to fund such productions (and the fact that most of us will never be able to afford participating in the new web economy.) All this book really does is fuel an Internet gold rush, all the while making authors like Anderson rich for selling us a bill of goods and Silicon dreams.
 Good but too much fluff
Nutshell review - A good concept, insight, idea but too much fluff, examples, case studies, etc. Could have been written in a tenth of the pages (but where's the margin in that?).
 Wow
Excellent. Shines light on a fascinating concept. Offer growth potential for hundreds of fields. Samuel R Daines II.
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