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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
vBulletin Book Store > vBulletin books beginning with S
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture |
Author: John Battelle
Published: 2006-10-03 |
List price: $14.95
Our price: $10.17
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Usually ships in 24 hours
As of: September 06th, 2008 01:47:44 AM
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Customer comments on this selection.
 An insight into a company and an industry
As a computer professional I thought I pretty much got Search chalked out. It was quite a revelation to see that this book reveals facets about search that I did not comprehend before.
Very exciting book and incidentally very good information about Google as a company as well.
You can see my blog entry below as well if interested in my review: http://rajascyberspot.blogspot.com/2008/08/google-and-story-of-search.html
 Great overview of the Search industry
It's a great overiview of the search industry and its brief but intense history.
However, it's also a good and refreshing reminder that success stories, such as Google's, are not envisioned or planned they way they later unfold. For example, the book explains how Google early on tried to sell their search engine to Yahoo! or one of the other portals, but no buyer was found! Google was in financial hardships and did not know how to make money (except with traditional banner ads) when Bill Gross came up with the pay-per-click model that Google simply copied.
Great, detailed, account on the foundation of how search became what it is
This book provides a great review and account of the history on how the foundation of 'search' became what it is.
From original information retrieval technology, to modern day search the reader is taken on a journey from dorm-room technology to startup company with all the situations and decisions that search pioneers faced, in the early days of search to what is now the status quo.
As someone who has grown up with search, this is a great read of how search evolved and provides a great backbone for understanding the relationships of the various companies involved. This is a must read for those in the SEO/SEM industry.
Semantic Search is Coming
I found "The Search" captivating. Partly this could because of my long time fascination with the Internet and part of it because of my marketing mind. It tells of the cat and mouse game of spammers and how Google tries to outwit them (sometimes hurting innocent marketers at the same time).
I loved the section on the future of search. Ideally we want a search that gives us what we are thinking about - not just what we say we want. This is about filtering, presentation and understanding.
It has a whole section on Semantic Web which is another area I am fascinated with.
Highly recommend the book if you like thinking about the future and if you like marketing.
Secret to Google's success
I have always wondered how Google made so much money from Advertising alone. This book helped me answer that question. BTW, I have recently changed the job from being a moribund corporate IT developer to being an engineer at Google. Reading this book was my first attempt at understanding my employer.
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