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Word of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organizationùwith Little or No Money
vBulletin Book Store > vBulletin books beginning with W
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Word of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organizationùwith Little or No Money |
Author: Lynn Thorne
Published: 2008-04-01 |
List price: $24.95
Our price: $18.96
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Usually ships in 24 hours
As of: September 08th, 2008 12:28:38 AM
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Customer comments on this selection.
 A Small Business Life Saver
This book was a lifesaver for my small business, which was losing revenue due to the slower economy. I needed to attract more customers. But with my marketing budget depleted, I could not afford to increase the print advertising I traditionally depended on for new business. Word-of-Mouth Advertising Online and Off reveals why traditional advertising is failing, outdated, and has--in an effort to change with the times--given way to newer, more effective and economically sound forms of marketing.
I used to think that word-of-mouth just occurred naturally. But the book explains that since consumers have become the marketers, or a "public of one," creating effective "buzz" makes word-of-mouth advertising the perfect weapon for enabling small businesses, and any organization (including nonprofits), to be giant players in any industry. The information on the value of utilizing the Internet for low- to no-cost advertising is particularly useful and inspiring. Other informative chapters in Word-of-Mouth Advertising, Online and Off also explain:
-Why the marketing industry doesn't want you to read this book.
-Why 82 percent of Inc.'s 500 is already using word-of-mouth advertising.
-The five steps to creating word-of-mouth.
-The difference between marketing and advertising.
-The five steps to ultimate marketing buzz.
-Why author Andy Sernovitz says, "Word-of-mouth is the most profitable
marketing you can do."
Despite the exhaustive research and referenced information, this book is easy to read and understand because of the author's concise style, organization and sense of humor. The chapter summaries, topical examples and case studies, advice from established experts, and comprehensive glossary and index make this book a highly effective and valuable marketing resource and reference tool. I have no doubt that buying this book was one of the best investments for my business.
Talk may be cheap, but it works!
The economy stinks. Many of us have lost our jobs and we're desperate for a way out of this mess.
Here's a book that can help, really help, and it may be the last word on how to build a successful future, and one that doesn't require a whole lot more than using our best, and oldest, means of communication: Our mouth.
In "Word-of-Mouth Advertising, Online and Off," Lynn Thorne stresses, repeatedly, the subtitle of her book: How to succeed with "little or no money." Success on a shoestring is possible and this book shows you how to navigate the rocky shoals of word-of-mouth advertising, from creating a theme and a buzz, through email, viral and blog marketing, and even how to manage negative buzz.
By chapter five, she had my attention. By chapter seven (of her 11-chapter book) I was ready to get started. She proves that talk is cheap....and effective!
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