Customer comments on this selection.
 SAVE YOUR MONEY
Only basic info you can learn at any dealership with a poor training program. Save your money. This book has very little value. I threw my copy away. A good training book is Cars and People, How to put the two together by Anthony Ziegler. MJV @Simpson Auto
Don't Waste 1 Cent On This "book"!
If car salesman have a bad name, the publisher of this book has given their industry a black eye!
br /This book is a joke.
br /First, the trim size is about as large as those $1 mini-mags that sell at the check out counter of your local supermarket.
br /Second, it could be read in 5-10 minutes.
br /Third, there is nothing new to learn here.
br /Fourth, my review is about as long as the book!
br /
br /This is the first item I have ever returned to amazon.
br /I wasted my money, do NOT waste your hard earned dough.
br /For something really helpful, stick with Zig or Joe Girard.
br /
br /
 What a salesman!
He sold me a $2.00 pamphlet for $10.95 + shipping!
br /Patrick Davis may be the greatest saleman alive! I thought cars had a big mark-up. Instead of getting 30% of the profit on a car, he gets 4000% profit on this pamphlet. It must have taken 3 hours to write this "book?" in between car deals. Took 45 minutes to read.
br /If you purchase it, don't say you weren't warned!
 Excellent, informative book
This book has helped my sales drastically! At first glance I thought it would be too simple, but once I got into the book it was filled with tons of information. I followed the dialogue Mr. Davis offered and am amazed at the results. It was just what I needed, coming from sales, with no car experience.
Pretentious, little info, bad grammar
A tiny book -- 96 pages, counting every one, each with fewer than 50 words, so about equal to three type-written pages. The book is rife with non-sequitors, incomplete thoughts, and contradictions. It's a bit of a marvel, really. A good subtitle might be "How to get customers off the lot ASAP -- without making a sale." So why two stars instead of one? Because some of the advice, carefully separated from the rest, is sound. However, if you don't already know quite a lot about what makes customers tick, I'm unsure how you'll separate the good bits from the bad. There are better articles all over the web for free, built on arguments that make sense and are internally consistent. They can't all be correct of course, except in the sense that we each learn a different way to sell effectively. But, if you try to follow Mr. Davis's advice, all of it, you'll be tongue-tied and tripping over your own feet. The customers won't notice: they'll already have left.
|
