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Wizard!: Harry Potter's Brand Magic (Great Brand Stories series) |
Author: Stephen Brown
Published: 2005-10-01 |
List price: $12.95
Our price: $12.95
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Usually ships in 24 hours
As of: December 01st, 2008 08:30:42 PM
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Customer comments on this selection.
 No News
The core message of the book "Harry Potter is a brand" is repeated throughout the book and as it is already contained in the title I consider the book not worth reading.
br /The author has made an effort to write humorously but he failed.
br /I think this book is a little bit boring.
 Entertaining and Informative
I was standing in a bookshop and hesitating to buy it. It was one of those things that kept hanging in the mind when i got home. Within two days i returned to the bookshop and purchased it and have found it a very interesting read. The magic of marketing and the power of print!
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