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Sold!: Direct Marketing for the Real Estate Pro
vBulletin Book Store > vBulletin books beginning with S
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Sold!: Direct Marketing for the Real Estate Pro |
Author: Lois K. Geller
Published: 2006-12-19 |
List price: $20.00
Our price: $13.60
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Usually ships in 24 hours
As of: December 01st, 2008 08:50:56 PM
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Customer comments on this selection.
 Get "The Millionaire Real Estate Agent" instead
If you've never read anything about marketing yourself as a REALTOR or about branding, you might get some useful information from this book. I thought this book was a total waste of my time. "The Millionaire Real Estate Agent" by Gary Keller gives a more comprehensive explanation of lead generation and how it fits in your overall business plan. On top of that, it was written by someone who has actually sold real estate and been successful at it. Also try "The Brand Called You" by Peter Montoya for branding and direct mail advice.
 One of the better books on Direct Marketing
This is one of the better books on Direct Marketing written with the Real Estate Agent in mind.
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br /What I reallty liked about it is that, for once, a book for Real Estate Agents where the author offered out of the box ideas adopted from different successful Direct Marketing strategies.
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br /What you will learn from this book is the importance of content, not just sending "New Listing" and "just Sold" postcards. It covers how to come up with the content, who you should send it to, and the importance of closing the sale.
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br /This book might go over people with absolutely no marketing background, and might be a confirmation of what those experienced marketers already know.
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br /I think every one should have this book and read it. If you don't get what is being taught in it, reread it or do some research on the subject you did not understaind.
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br /I blog on similar topics and I was very delighted to see someone out there published a book specific to real estate.
 Some Good Ideas
Some great ideas on setting up a farm and marketing to it. Some of the ideas seem to be more geared toward a product. For instance, the one time mailings using a rented list. All in all, a few good ideas with not too much blah blah.
 SOLD:Direct Marketing for Real Estate
This is a very interesting and helpful book. It's easy to read/understand. My main purpose in buying the book was for the information on writing copy. There's a lot of good advice and suggestions on what to incorporate in my marketing efforts. I'm still reading the book and deciding what to try first. And there's more to the book than just hints on making the message/copy stronger.
EXCELLENT GUIDE FOR NEW AND OLD REALTORS!
Lois Gellar's book is an excellent ongoing reference for new and seasoned real estate professionals. Direct mail is only good if people see your mailing and don't immediately chunk it in the trash can, and she shows how to be competitive in the direct mail game. She has even answered questions via email for me and that is a sign of an author that stands behind the rhetoric in their books. I highly recommend this book!
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br /Collier Swecker
br /Mega Agent Real Estate Team
br /Keller Williams Realty
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