Reply With QuoteNice advice here, my question is does it pay to focus on just a few keywords or is it better to focus on a broad range?
Selecting the correct keywords can make or break your website. Potential customers search the web for desired sites, and if your website doesn't have the keywords they're looking for, they'll miss you.
Determining keywords is an art; it's best to work backwards. What would a customer search for if they were looking for your site? You literally have to put yourself in the consumer's place and let go of your preconceived notions about what you think your keywords are. You should remember when writing your site that you need to use words that are not only related to your content, but are popular search words as well. This is called keyword optimization, or choosing the most searched keywords related to your content.
Spend some time listing all of the words and phrases that are related to your website content. Get ideas from everyone you can think of and list them all. Visit competitors' sites and see what meta tags they use. After this research, you are ready to develop your own keyword phrases.
There are several sites designed to assist you in keyword optimization. Here are a few of the free ones:-
The Overture Keyword Tool (http://www.inventory.overture.com ) lists searches related to the keyword you provide. This took is great for expanding your list.
Wordtracker (http://www.wordtracker.com) helps identify keywords that will help your ranking on search engines. Wordtracker also gives you other keyword combinations that you may have overlooked.
The Keyword Suggestion Tool (http://www.digitalpoint.com/tools/suggestion/) This is a handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it's searched for, as well as get suggestions for alternate (but similar) keywords.
A great website is not so great if no one finds it. Remember to research your keywords carefully from the consumer's viewpoint and then sit back and watch the traffic roll in!
Nice advice here, my question is does it pay to focus on just a few keywords or is it better to focus on a broad range?
Focus on a smaller group
How do you view competitor's meta tags?
View the page source in your browser
Thanks Danny!
great information
Isn't there a tool out there that will show you how much is being bid on keywords?? I can't seem to find it, if anyone can share I'd appreciate it.
thanks
This really is great advice. I'm working hard at seo'ing my new site. I just hope I'm doing it right
I use overture to select a keyword. Sometimes I use special stuff in google toolbar
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