Announcing The Yahoo! Publisher Network Self-Serve
Beta
You may have heard a few rumors over the past few months about
Yahoo! developing more solutions for small- and medium-sized
publishers. Well, those rumors are true, and we're 100% committed
to living up to them.
I'm proud to announce today that Yahoo! has launched a beta
network in the U.S. for small- and medium-sized publishers.
Currently available through invitation only, as Yahoo! tests
and refines the new platform, small- and medium-sized publishers
can easily sign up online and access new revenue sources and
enhanced Yahoo! content through our new self-serve platform.
Our goal is to extend the beta to more publishers by the end
of the year.
We spoke to many Web publishers throughout our alpha phase
to get a sense of what you want out of a publishing platform.
Several things became clear: In addition to the obvious --
competitive revenue opportunities - you expressed a desire
for more ways to enhance the content of your sites and connect
with your users. You also indicated that you'd like more control
- not only over how ads appear, but also over what types of
ads appear on their sites. In addition, the publishers we
spoke to expressed a need for more accessible customer service.
We heard those requests, and we've built a beta product that
addresses those needs. Our new self-serve platform will offer
publishers new sources of revenue, starting with our Content
Match contextual advertising product, and one-stop access
to unique Yahoo! products, such as "Add to My Yahoo!"
buttons and Yahoo!'s Y!Q beta. The Yahoo! Publisher Network
self-serve beta will also offer phone and email customer service
and in the coming weeks, will feature ad targeting capabilities
to publishers. And that's just the beginning. Down the road
look for more opportunities through the self-serve platform
that draw from other types of Yahoo! content (Think: Web search,
"Add to My Web" buttons, RSS advertising, shopping...).
As we gather feedback from our initial beta phase, we'll
further shape and refine our new products and services to
bring to the entire global publishing community. We've already
received a lot of great feedback from you, and hope that you'll
continue to send us your questions, ideas and "wish lists."
We hope all of our publishers, advertisers and users find
the Yahoo! Publisher Network as valuable as we think it is
and we can't wait to hear your comments.
For more information on the Yahoo! Publisher Network, click
here.
Will Johnson
Vice President & General Manager, Yahoo! Publisher Network
Self-Serve Beta
